By now, you might have noticed that paid ads prices are INSANELY high. But hear this: Believe it or not, during the holiday shopping season, you should be spending a disproportionate amount of money on your advertising. I know you might think this is a crazy idea, but read the following blog to find out more about the reasons WHY you should do this “disproportionate” investment. Are you ready? Let’s dive in!
As business owners, we know that advertising is empirical, but we also know that it might not be as easy or simple. So, what are the elements to create successful medspa advertising campaigns? And, is there a way you can ensure that your advertising campaign will be successful? In this blog we’re going to dive into all the details you can control to get as many sales as possible with your ad campaign!
Finding the right way to close a sale is an art and we strongly believe that, through proper nurturing, closing deals during the first consultation is achievable. But from time to time, sales won’t happen the first time you speak with a prospective buyer
Let’s talk about a very important—and often overlooked—aspect of sales: tonality. When it comes to sales, the way you say something is often more important than what you say. In fact, the tone of your voice might actually be jeopardizing your sales success. Keep reading to learn everything you need to know about tonality!
How would you describe your relationship with your team at your MedSpa? Do you have specific standard operating procedures? Do you give constant feedback and rewards for good performance? Can you trust your team to do their job without constant supervision and stress from you? Today, I want to talk about how building a strong and transparent team culture will give you outstanding results and boost your MedSpa’s performance.. Keep reading to learn more about how investing on the creation of a handsome team culture from scratch will help you maintain loyal and happy employees.
Let's talk about your list. And no, I'm not talking about your to-do list, which is probably a couple miles long. I am actually talking about your mailing list: the specific, curated, beautiful list of people that have opted into your emails and texts.
There are many different strategies and methods to creating an irresistible offer. Your irresistible offer should communicate the value of your product or service so clearly that anyone in your target market who is considering making a purchase, believes the value will far surpass the cost. Read more to dive into the 8 core elements to create a superior and irresistible offer!
Today we're going to talk about who should be doing sales for your practice. Who is in charge of sales within your medspa? Is it the person who performs consultations? Do you have someone dedicated to it? Every staff member inside your practice should have at least basic sales skills.
We love to talk about team building. It is one of the things that took our business from a wife and husband combo to what it is today: a team of over 15 people! We're able to get a lot more done and our processes run smoothly. Now that we’re talking about staff and teamwork, let me ask you this: What is the current status of your staff members? Keep reading this blog and dive into the best training practices we've learned during our years of helping medspas thrive!
Today we talk about the roots of any business: What makes your business a BRAND? A capital-B Brand is all about what you're promising your customers. It's derived from who you are, who you want to be, and who people perceive you to be.
Sometimes, something as simple as changing one word in a sentence can significantly impact how well a product sells. Words are powerful. They have a lot of relevance to how people perceive your product and services. Today we want to dive into this topic, but we want to focus on the things you should not be doing in your marketing campaigns.
Chaos theory essentially states that, despite the apparent disorder and irregularity of the world, there are still identifiable patterns and interconnectedness. When applied to business, this suggests that management should place more emphasis on adaptability, initiative, and entrepreneurial creativity to cope with a future that is inherently unknowable. Any entrepreneur will tell you this: The future is unknown. .Read our brand new blog and learn more about how chaos is beneficial for your business!
So, are social media marketing campaigns worthwhile? Yes, as long as you have a strategy behind them! Read this blog now! We'll break down everything you need to know about the pros and cons of investing your time and effort in social media marketing strategies
When you break down your goals into manageable action steps, it is easier to focus on what you need to do right now without getting overwhelmed by the process. Throughout this blog, we'll discuss 5 Core Strategies to Organize and Achieve Your Goals that you should keep in mind when setting measurable goals to grow your business.
Today let's talk about sales. Specifically, we’re going to take a deep-dive into what it means to deliver your cost confidently! Over the years, we have kept track of the very best — and worst — sales practices that we’ve seen as growth partners. What you say and how you behave during the initial consultation can turn a potential client into a consistent one, or scare them away before you have the change to demonstrate how incredible your services are. Here are a few ways to help yourself feel confident when selling to customers.
Have you ever been part of a highly motivated team? If you have, chances are that most days, you were happy to do your work. You were focused and enthusiastic. Your coworkers and employees likely felt the same. Furthermore, whenever you felt that the team needed to step up on your behalf, you could always trust them to do so. Isn’t that level of teamwork and camaraderie exactly what we want from our business? To feel comfortable taking some days off knowing that everything is going to be just fine? In this blog, we’re going to discuss some of the things we do inside our business to build a positive and productive team.
Have you ever met a patient for a consultation, and all they want to hear about is the price and nothing more? We have seen that happen way too often, which is why we want to suggest a different approach. Are you familiar with value-based selling? Check out our brand new blog, “Defining Your Value for an Easier Sell,” to learn more! Let’s get you ready to stand out from the competition and create happy, long-term clients by providing and showcasing your unique value.
Since childhood, we have been raised on a steady diet of fairy tales, fables, and stories. Our brains are neurologically wired to respond to cause-effect narratives, so of course we become automatically interested when someone else is telling us a story.The same is true when it comes to marketing! When you market using narrative and storytelling, your audience begins to identify with the subject of your story, and they’re more likely to interact with the ad and, in turn, your business. These days, the most direct way you can reach your online customer base is through digital video content. When your audience is engaged with the story your video is telling, they’re more likely to watch the ad until the end. Keep reading to find out more about the creation of compelling stories for your video content. -- GET MED SPA MARKETING STRATEGIES: www.everable.io Get a Free Consultation (956) 431-0226 Follow Us On Facebook www.facebook.com/everablellc Follow Us On Instagram www.instagram.com/everable.io LISTEN TO OUR PODCAST: The Med Spa Accelerator Podcast Are you subscribed to our podcast? If you’re not, we want to encourage you to do that today. We don’t want you to miss an episode. Check it out and listen on iTunes http://bit.ly/MedSpaAcceleratorPodcast or Spotify https://spoti.fi/2VKE8tk JOIN OUR EXCLUSIVE FB GROUP: http://bit.ly/MedSpaAPodcastGroup
With over 8 million business profiles on Instagram, this app proves itself as a hub for brands. Truth be told, Instagram marketing is a necessity in any social media strategy. But with all that noise, how can you be sure your practice will be heard? This blog will guide you through the process of making a winning Instagram marketing strategy, and ensure you reach your business objectives.
Consultative sales is a specific sales approach where reps act more like advisers than salespeople and recommend solutions to potential customers based on their needs and problems. Put more concisely, it's the process of selling a solution, not a product. This blog will break down the consultative selling approach. Keep reading to learn more!
Are your Seasonal Marketing campaigns ready to go? Seasonal Marketing consists of adjusting your online marketing campaigns to the ongoing events; in other words, targeting important events and national or global holidays for your MedSpa community. Now is the right time to figure out how you're going to leverage those events to reap the most benefit, driving more attention to your product or service in the interest of boosting your MedSpa revenue. Keep reading to learn more about this strategy!
Due to the COVID-19, we live under many social distancing protocols to keep us as protected as possible. Needless to say, it can get a bit troublesome for MedSpas to maintain their usual event schedule flowing smoothly, how can you share the excitement from afar? For instance, hosting events would be a completely crazy idea, unless…
Social Media has fast become one of the most critical communication channels for businesses. Communication is now a two-way street, and people can engage with their favorite brands in entirely new ways. Every time an individual interacts with you on social media, overall, your Brand Awareness increases.
There's a solid chance that you already came across issues regarding your ads due to the latest Facebook Update. When talking about THIS leading social platform, there's always something new in the works. Sometimes we LOVE the new features (messenger), and sometimes we don't (whenever there's a new interface just when you were finally adjusting to the changes.) We created this blog to help you understand what's going on with the latest Facebook update and what does it mean for YOU and your digital marketing campaigns!
Just like that, May is here! And despite the craziness around Coronavirus -not to mention the Murder Hornets- this month comes with good news and the promise of letting business owners open up their doors and get back on track to make some money after the Great Shutdown. What we love the most about this re-opening is that we'll get to enjoy the feeling of those first stages when opening up a business all over again, it'll be like starting from scratch! Find out in today’s episode the optimal practices to implement inside your MedSpa to take it to the next level!
You know that you should be advertising on Google and Facebook and all the places, so you are. But it just feels like you are burning through money with no results. Not enough leads come in or if they do, they are just not ready to buy. And you have to hunt them down to actually get them in through the door. Don’t even know if you are getting your investment back. Sound familiar? Are you working with an advertising campaign and not getting the desired results? Let's talk about a little something we always discuss when on-boarding new clients to the Everable Success-Ship.
The best way to increase your value in this downtime is by improving: improving your systems, improving your staff, improving your strategies... focus on ways you can tangibly improve and better yourself and your business.
Is 2020 bringing a lot of changes to Instagram? As we all know, social platforms keep on changing and with such so does our social marketing startegy. In this week's episode, we talk about the top 5 instagram trends that 2020 brings for you, and how you can adapt them in your medical aesthetics practice. Plus, we discuss what is this TikTok platform everyone is talking about and whether or not you should jump in on the tiktok train. So grab your coffee, and be ready to take notes n this content-packed episode!
It's 2020, a brand new decade awaits. You must know by now that in ten years a lot of things can -and will- happen, so we want you to be ready for everything! Let's dive into the 5 Things To Make 2020 Your Best Year Yet! These are sure to work as game changers in regards to bringing satisfied clients to your business!
We compiled your favorite episodes and takeaways from this year and talk about why these will help your business to your next level. If you have been wanting to binge on this podcast and not sure where to start, these top 5 episodes are our audience's recommendation, since they are our most listened to episodes. And they are right to choose these! Join us in this episode, as we give you the rundown of what to take away from our top 5.
The year is almost over and it is the time to sit down and review what happened in your business this year. What worked, what you should be doing more of, what needs some work and what totally sucked. And that is just what we did for you in this episode. We talk, not only about marketing and advertising trends, but also we dive into business operations and how that affect a business to thrive to its fullest.
We are wrapping up 2019 giving you all the tools you need to welcome 2020 stronger than ever. So, in this episode, we're going to walk you through this guide of hacks you can use to improve marketing & your sales for your Medical Spa to grow and give you the results you want.
You've listened to our strategy behind marketing and promoting events for your business, but in this episode, we go even deeper and walk you through the EXACT process and everything we did to help our client make $118,100 in a 4-day CoolSculpting event. Tune in to get all the details and make your next event a success. PLUS, we have a great Black Friday special to help you get started you won't want to miss.
The Holiday Season is just around the corner, and if you have no idea what to do to make this the BEST season yet, we are here for you. In this week's episode, we sit down and talk to you about what you can do to get ready to JINGLE all the way to make the most out of your digital investment this time of year. We talk all things marketing for a holiday, including planning tips, customer behaviors, tactics, trends for 2019, as well as how to create the perfect special for your audience and fun things you can do to stand out from the crowd.
You must know customer service is complicated -more of an art than a business-related task if you ask us.- You have a great responsibility for your shoulders, and sometimes that can be exhausting and stressful! And we don't want you to feel that way. We believe that with the proper tools and training can leverage those bad feelings, allowing you to become the next phone handler master.
Do you have your customer journey mapped out? Having a customer journey is essential to any business. It helps to properly communicate with your staff how each touchpoint with a potential or current customer should look like. What should happen in each stage, what to do if it doesn’t work out, and how to set up for a successful interaction. In this week’s episode, we talk all about the ideal customer journey for your medspa. And if you’ve been wanting to outline yours, but haven’t yet, make sure to grab our free downloadable in this episode’s link.
We all know social media is one of THE best ways to get the word out there about your business… but sometimes it can get tricky. Some days you get a lot of engagement and likes and the next day it’s like no one is following you. Today, we wanted to focus on Instagram since it can make a GIANT impact on how you’re engaging with your audience when used correctly. Join us in this episode as we give you 5 of the best hacks to leverage the Instagram algorithm to your MedSpa advantage.
As we continue to talk all about hosting events for your practice, we dive into the marketing tactics you should be using to promote it. Once you have your strategy or overall campaign plan, we get to the actual means used to gain our objective: generate revenue and expand your brand. Sit with us as we walk you through everything you need to have to make your next event a success!
In this two-part episode, we talk all about events for your medspa. We know how hosting events can help your practice generate revenue and expand your brand, which is why making it a success is crucial. Having the right strategies in place when it comes to planning your event will give you the head-start you need. Dive into this episode and discover how you can make your event more appealing and download the exact form we give our clients to help them reach their revenue goals.
Have you considered text messaging as a marketing tool? Today's episode is exciting for us. We want to explain how to use text messaging as a powerful tool to boost your practice without investing lots of time nor a significant amount of effort. Let's cover the reasons why, the challenges involved, and what you can do according to the best practices that make SMS outstanding.
After speaking with a lot of MedSpa owners, we've heard a load of horror stories that we wish to nobody in the professional aesthetics field. That's why here and now we want to share with you five critical aspects to consider when choosing your marketing dream team.
In this episode, we cover 3 things you can do to deal with negative reviews in your med spa! Let's face it, bad reviews are something we have to deal with. In fact, we are not always going to get GREAT reviews. It's just part of being in business. And it is quite probable that sometimes you're going to get a few awful reviews as well. But let's make something very clear... Negative reviews don’t mean your business is bad. It is a chance to make it better.
Have you ever asked yourself how you can stand out from the competition? We bet you do! In today's episode, we'll talk about all you need to know & implement to get a formidable competitive advantage! From keeping up with trends to tactics and creating your very own secret sauce to spice your practice with success! Let's dive into all the tools you need to grow your practice.
In this week’s episode, we talk about the 9 numbers you need to keep consistent track of. First off, we talk about the importance of the data that this gives you, which will help you make the best decisions on where and when to spend your money wisely for your specific goal. Identifying these numbers is very valuable. It can answer a lot of the questions you might have within your business. It will help you understand it better and create a strategy. Overall, this data will give you the leverage you need to grow your business.