5 Proven Ways to Boost Engagement on Facebook and Instagram

Social Media has fast become one of the most critical communication channels for businesses. Communication is now a two-way street, and people can engage with their favorite brands in entirely new ways. Every time an individual interacts with you on social media, overall, your Brand Awareness increases. In this blog, we'll show you the best 5 Proven Ways to Boost Engagement on Facebook and Instagram. Please keep reading to learn more about each CTAs and some practical examples to start implementing them in your Social Media.

When it comes to Social Media, engagement encapsulates various actions, such as a "like" on Facebook or a "follow" on Instagram. In other words, engagement is any interaction a fan has with your social media content that shows they are interested in what you post and may want to support your business.

A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to take. Find here 5 Ways to Boost Your Social Media Engagement 👇🏻

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1 - “Comment your thoughts on this topic”

When you read your customers' comments, you're able to understand your followers better. It can become a kind of an audience's analysis. Most marketers would agree that knowing their target audience is a surefire way to adjust a strategy and give customers what they need.

Social media platforms are public, so people know that they can share their views and ideas with others. Getting feedback from customers helps to understand how to suit their needs better.

Why don't you take the first step towards an active Social Media presence and start the conversation yourself with this CTA?

Social listening is a fantastic way to improve customer service, boost business and drive engagement. Asking people to comment under your postings will also help with your overall algorithm in social and have a better organic interaction with new customers.

Pro tip: Make the most out of Negative Feedback. Even the most trustworthy brands get negative criticism on social media. recent statistics from Vendasta indicate the following:

88% of consumers form an opinion by reading up to ten reviews

86% of people will hesitate to purchase from a business that has negative online reviews

95% of unhappy customers return back to a business if it has resolved the issue quickly and efficiently

Yes, thinking about dealing with negative feedback in the comments, but the sooner you make up your mind and deal with this kind of feedback, the best results you’ll get.

2.“Share if you can relate”

Yes, engagement like comments and likes are important for gauging interest, but shares drive reach. 

Social signals like Facebook shares are key drivers behind popularizing your Social Media content to create Brand Awareness. 

Likes stay within your community,  but shares will help you attain new potential customer's attention. 

I don’t want to stress you, but one million links are being shared on Facebook every 20 minutes. People are sharing content so make sure that yours is displayed in the best possible way to stand out from the competition! 

Pro-tip: Don't forget to optimize content for mobile apps! People are consuming more Social Media content on their phones, and you want to look nice and dandy whenever (and wherever) you get a new contact! 

3.“Save to reference later”

I know what you are thinking: Saves are private, why should brands care and why are they suddenly a hot topic for measuring engagement?

When someone saves your content, it tells Instagram or Facebook that it’s high-quality content and that it should probably be sharing it with more people so everyone can benefit from the awesomeness.

Pro-tip: You are in the aesthetics field, which means your target market will likely be attracted to beautiful visuals and educational content.

• A cleansing routine
• A monthly fitness challenge
• A water log diary 
• A way to fight maskne
  

You know your potential and existing customers better than anyone. Be creative and give them something they would want to hold on to! 

4.“Which was your fave tip/ tool/ photo?”

Likes on social media are a form of communication allowing us to signal our validation and approval with a single click, without having to type anything.

Likes are a kind of feedback that allow users to very quickly understand how popular or relevant a post is without having to read all the comments. BUT, if you ask about content preferences directly, you can learn a lot with an A/B/C experimentation for further references.

Pro-tip: It's good to be open to new points of view, especially in marketing, but don't lose sight of your branding. Maintain your brand image as uniform as possible. You want your customers to recognize your logo and colors at first sight anytime! 

5.“Comment your questions below”

I bet you've answered the same specific question more than once in the same day. But what if instead of responding via inbox, you did it in the comments?  

Most people like to scroll the top comments of your latest activity before talking directly to you. By replying to questions in your posts, you'd be saving your effort and your prospect's time. In the end, the purpose of Social Media is to create faster and more accessible communication. 

Pro-tip: Do take the time to answer each comment, and as a plus, try to share links to your website for further information. This way, you'll generate traffic inside your Social Media platforms and raise your digital presence relevance.

As simple as that! Using the correct combination of targeting & wording for each post can kindle social media interactions (believe us, social distancing has people craving for any kind of human interaction.)

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