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Episode 61: How to Stand Out from the Competition


Luis Trevino


May 2, 2019

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We've been talking a lot about the "new normal" coming after the quarantine, but honestly, there are things that will remain the same. The most immediate example that comes to mind is your desire to keep growing a profitable practice! -Yes! sometimes we can read minds.- Fortunately for you, another thing that will be out there for sure is people wanting aesthetic services; hence, more than ever, you want to make sure you stand out from the competition, and you know who to call when you need some back up to build strategies to boost your MedSpa to the sky!

Today's episode is all about what you need to know and implement inside your business to get a formidable competitive advantage!

From keeping up with trends to creating your very own secret sauce to spice your practice with success! Let's dive into all the tools you need to grow your practice.

Step up your game: price & offer.

There is no point in being the second cheapest. There's nothing wrong with setting yourself apart -on top- of the competition relying on competitive prices & offers. But if this is your goal, you must commit to remaining the UNDOUBTEDLY best affordable (and trusty) service in the area. 

On the flip side, you can go all about value & the most outstanding experience, where you'll have to justify the rising of the competitive price with an UNFORGETTABLE experience that goes from your Social Media & Branding to the comfort & luxury of your service.

It's a Walmart vs. Target scenario, and as you can tell, both options are quite profitable if you implement your brand correctly. Think about how you want your target market to see you when they scroll down on their Social Media. What are you offering? 

An affordable & safe way for your client to get a product or service they've been wanting? Or a more exclusive experience your client won't find anywhere else in your region -or State-? 

Branding your secret sauce

What is your unique mechanism? 

How you present yourself?

How do you bring people into your practice?

How do you treat them?

We are talking about YOUR unique process that customers will only find at your practice's office. Yes, everyone can buy a CoolSculpting machine, but only you have your incredible [insert COOL name here] that is sure to blow your mind with awe! 

You know your audience better than anyone, so you'll recognize if they'd feel appealed to cool wording or fanciful vocabulary when choosing aesthetic services & products provider. 

Pro tip: Build a unique package with different services that might enhance the experience of your customer. For example, offer the "Ultimate Youth Restoration" package: botox + fillers to correct dynamic and static wrinkles and make you look like you travel back in time! Be creative and build attractive solutions in an intriguing way that will make your targeted audience reach back to you to find out more about your secret sauce.

Educating to position yourself as the aesthetic guru you know you are

Positioning yourself as a marketing authority sounds pretty neat, right? 

Lucky you, doing it is also an achievable process that only requires you to take the time to educate your audience with valuable information. Becoming the "go-to-person" of the aesthetic industry is all about staying updated and knowledgeable while presenting clear information about technologies, processes, and results of the services you provide. 

You can create opportunities to demonstrate that you are a savvy aesthetic expert that provides reliable solutions using your Social Media! Create educational & engaging content to catch your target audience's attention! 

Don't forget this is a long term play, and you won't start seeing results in a day or a week. Maybe it'll take a month for your leads to come in, but they are already so sold into the excellent content you shared that they'll be ready to go the way you engineer for them during the consultation.

Pro tip: Be on the lookout for upgrades and improvements. The aesthetic field is continuously evolving, changing, and growing; therefore, you must keep the pace. You don't want to lose patients just because you want to stick to the reliable "good old days."

Our ultimate pro-tip? Find out more about Everable's Secret Sauce for success! The 7 figure format performs wonders for MedSpa entrepreneurs looking to get an unfair advantage over the competition! 

We want you to come back strong when the quarantine is over and encourage you to take care of your existing clients and keep your new leads warm and cozy, waiting for you to open up your doors and help them achieve their body goals after these dark days. 

Please make sure you are part of our community! Follow us on all our Social Media channels and stay tuned to all the tips and updates available for you to not only resist the quarantine but to beat the crisis & keep growing. 


*  SBA COVID Relief Grant Application:
*  The Ultimate MedSpa Survival Guide:
* Go Virtual MedSpa Course:
*  Blog Post:


Welcome everyone to the Med Spa Accelerator Podcast! Brought to you by Everable Marketing! We’re excited to bring this podcast to you where we’ll be discussing the latest hacks and best practices in marketing and running a profitable medspa.

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We Partner With You To Create 7 Figure Med Aesthetics Practices

My name is Luis Trevino and I’ve been where you are. I’ve built and ran a few 7 figure businesses and have been stressed out, overworked, and hanging on by a thread. Despite that, I still love what I do and like you, it was never about the money – it was the passion that drove me towards helping others. However, even if your financials look great, there’s something to be said about the number of hours you work each week…and the emotional toll it’s taking on your family and loved ones.


CoolSculpting Marketing Strategies at

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