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Marketing

Marketing
Marketing

It's not what you say, it's how you say it!

By

Maripili Menchaca

|

July 26, 2017

Let’s talk about a very important—and often overlooked—aspect of sales: tonality. When it comes to sales, the way you say something is often more important than what you say. In fact, the tone of your voice might actually be jeopardizing your sales success. Keep reading to learn everything you need to know about tonality!

Marketing

The importance of reactivating your email list

By

Maripili Menchaca

|

July 26, 2017

Let's talk about your list. And no, I'm not talking about your to-do list, which is probably a couple miles long. I am actually talking about your mailing list: the specific, curated, beautiful list of people that have opted into your emails and texts.

Marketing

Do Not Do This In Your Marketing

By

Maripili Menchaca

|

July 26, 2017

Sometimes, something as simple as changing one word in a sentence can significantly impact how well a product sells. Words are powerful. They have a lot of relevance to how people perceive your product and services. Today we want to dive into this topic, but we want to focus on the things you should not be doing in your marketing campaigns.

Marketing

Is Social Media Worth My Time and Effort?: Pros & Cons

By

Maripili Menchaca

|

July 26, 2017

So, are social media marketing campaigns worthwhile? Yes, as long as you have a strategy behind them! Read this blog now! We'll break down everything you need to know about the pros and cons of investing your time and effort in social media marketing strategies

Marketing

How to harness video storytelling in your marketing campaigns.

By

Maripili Menchaca

|

July 26, 2017

Since childhood, we have been raised on a steady diet of fairy tales, fables, and stories. Our brains are neurologically wired to respond to cause-effect narratives, so of course we become automatically interested when someone else is telling us a story.The same is true when it comes to marketing! When you market using narrative and storytelling, your audience begins to identify with the subject of your story, and they’re more likely to interact with the ad and, in turn, your business. These days, the most direct way you can reach your online customer base is through digital video content. When your audience is engaged with the story your video is telling, they’re more likely to watch the ad until the end. Keep reading to find out more about the creation of compelling stories for your video content. -- GET MED SPA MARKETING STRATEGIES: www.everable.io Get a Free Consultation (956) 431-0226 Follow Us On Facebook www.facebook.com/everablellc Follow Us On Instagram www.instagram.com/everable.io LISTEN TO OUR PODCAST: The Med Spa Accelerator Podcast Are you subscribed to our podcast? If you’re not, we want to encourage you to do that today. We don’t want you to miss an episode. Check it out and listen on iTunes http://bit.ly/MedSpaAcceleratorPodcast or Spotify https://spoti.fi/2VKE8tk JOIN OUR EXCLUSIVE FB GROUP: http://bit.ly/MedSpaAPodcastGroup

Marketing

Facebook vs Google: Advertising for Your Med Spa

By

Luis Trevino

|

July 26, 2017

Confused about where to start investing in online marketing? In this article, you'll find some advice for your first steps in the online market!

Marketing

How to Identify Bottlenecks & Plug the Leaks in Your Med Spa

By

Luis Trevino

|

July 26, 2017

We all know that transitioning from working IN the business to ON the business can be challenging.

Marketing

[Testimonial Video] Lean Garber, CEO of DermacareHR Shares Testimonial on Everable

By

Luis Trevino

|

July 26, 2017

On today's episode of Grow Your Med Spa we have Leon Garber, CEO of Dermacare of Hampton Roads share his experience in working with us. Click in to have a listen.

Marketing

[VIDEO] How Med Spas & Cosmetic Practices Can Lower Their Cost of Patient Acquisition By 25-75%

By

Luis Trevino

|

July 26, 2017

Does your cosmetic practice advertise to acquire clients? If so did you know that most practices waste 90% of the advertising dollars by advertising to people who are not interested. Right now there are only 3% of the market that is actively pursuing a purchase of what you sell... just take a look at the graphic below:

Marketing

[VIDEO] How We Generate $33 CoolSculpting Consult Request

By

Luis Trevino

|

July 26, 2017

Today I'd like to share a case study video I created on how we're generating $33 CoolSculpting consult request. NOT JUST LEADS... Consult Request. Watch the video below to learn more.

Marketing

How To Use Big Data To 10X Your CoolSculpting Practice

By

Luis Trevino

|

July 26, 2017

Would you rather let MORE people know about CoolSculpting? Or, would you rather tell MORE of the RIGHT people? Right now, there are hundreds of people actively searching for CoolSculpting. And we can identify them by NAME.

Marketing

How To Get A Higher ROI From Google & Facebook Advertising

By

Luis Trevino

|

July 26, 2017

Google and Facebook work really well to get leads for CoolSculpting. But, they both have some serious drawbacks. Google AdWords is REALLY expensive. You pay a very high Cost Per Click for CoolSculpting. In some markets, it can be up to $100 per click.

Marketing

How this Med Spa got 126 CoolSculpting Leads in 7 days

By

Luis Trevino

|

July 26, 2017

120 leads in 7 days – that’s the kind of marketing campaign that’s a game changer for business. And that’s exactly what we did for this CoolSculpting Med Spa through our 3-Part Everable Marketing Framework…

Marketing

Medical Spa Promotional Offers to Gain New Patients Fast

By

Luis Trevino

|

July 26, 2017

People love deals. That’s why sites like Groupon, Livingsocial, etc. attract so many customers. And when it comes to the medical spa business, that’s no different. Before I go any further, you might be thinking.. “I dislike Groupon, it brings me the worst clients”. Many of you have tried it...

featured posts
Business

Building a Team Culture

How would you describe your relationship with your team at your MedSpa? Do you have specific standard operating procedures? Do you give constant feedback and rewards for good performance? Can you trust your team to do their job without constant supervision and stress from you? Today, I want to talk about how building a strong and transparent team culture will give you outstanding results and boost your MedSpa’s performance.. Keep reading to learn more about how investing on the creation of a handsome team culture from scratch will help you maintain loyal and happy employees.

Med Spa Accelerator Podcast

[PODCAST] Episode 32: Top 3 Excuses Clients Use to Not Close & How to Reply

In this episode, we talk about the 5 five things your Med Spa Website MUST have in order to convert leads into potential customers. Listen in to learn some of these quick tips you can do within an hour to start getting more leads into your practice. PLUS, this episode comes with a downloadable PDF that you can print out or send to your webmaster so they can make these changes.

Med Spa Accelerator Podcast

[PODCAST] Episode 49: Are You Using These Hacks for Selling?

We are wrapping up 2019 giving you all the tools you need to welcome 2020 stronger than ever. So, in this episode, we're going to walk you through this guide of hacks you can use to improve marketing & your sales for your Medical Spa to grow and give you the results you want.