By now, you might have noticed that paid ads prices are INSANELY high. But hear this: Believe it or not, during the holiday shopping season, you should be spending a disproportionate amount of money on your advertising. I know you might think this is a crazy idea, but read the following blog to find out more about the reasons WHY you should do this “disproportionate” investment. Are you ready? Let’s dive in!
As business owners, we know that advertising is empirical, but we also know that it might not be as easy or simple. So, what are the elements to create successful medspa advertising campaigns? And, is there a way you can ensure that your advertising campaign will be successful? In this blog we’re going to dive into all the details you can control to get as many sales as possible with your ad campaign!
Let’s talk about a very important—and often overlooked—aspect of sales: tonality. When it comes to sales, the way you say something is often more important than what you say. In fact, the tone of your voice might actually be jeopardizing your sales success. Keep reading to learn everything you need to know about tonality!
Let's talk about your list. And no, I'm not talking about your to-do list, which is probably a couple miles long. I am actually talking about your mailing list: the specific, curated, beautiful list of people that have opted into your emails and texts.
Sometimes, something as simple as changing one word in a sentence can significantly impact how well a product sells. Words are powerful. They have a lot of relevance to how people perceive your product and services. Today we want to dive into this topic, but we want to focus on the things you should not be doing in your marketing campaigns.
So, are social media marketing campaigns worthwhile? Yes, as long as you have a strategy behind them! Read this blog now! We'll break down everything you need to know about the pros and cons of investing your time and effort in social media marketing strategies
Since childhood, we have been raised on a steady diet of fairy tales, fables, and stories. Our brains are neurologically wired to respond to cause-effect narratives, so of course we become automatically interested when someone else is telling us a story.The same is true when it comes to marketing! When you market using narrative and storytelling, your audience begins to identify with the subject of your story, and they’re more likely to interact with the ad and, in turn, your business. These days, the most direct way you can reach your online customer base is through digital video content. When your audience is engaged with the story your video is telling, they’re more likely to watch the ad until the end. Keep reading to find out more about the creation of compelling stories for your video content. -- GET MED SPA MARKETING STRATEGIES: www.everable.io Get a Free Consultation (956) 431-0226 Follow Us On Facebook www.facebook.com/everablellc Follow Us On Instagram www.instagram.com/everable.io LISTEN TO OUR PODCAST: The Med Spa Accelerator Podcast Are you subscribed to our podcast? If you’re not, we want to encourage you to do that today. We don’t want you to miss an episode. Check it out and listen on iTunes http://bit.ly/MedSpaAcceleratorPodcast or Spotify https://spoti.fi/2VKE8tk JOIN OUR EXCLUSIVE FB GROUP: http://bit.ly/MedSpaAPodcastGroup
We all know that transitioning from working IN the business to ON the business can be challenging.
On today's episode of Grow Your Med Spa we have Leon Garber, CEO of Dermacare of Hampton Roads share his experience in working with us. Click in to have a listen.
Does your cosmetic practice advertise to acquire clients? If so did you know that most practices waste 90% of the advertising dollars by advertising to people who are not interested. Right now there are only 3% of the market that is actively pursuing a purchase of what you sell... just take a look at the graphic below:
Today I'd like to share a case study video I created on how we're generating $33 CoolSculpting consult request. NOT JUST LEADS... Consult Request. Watch the video below to learn more.
Would you rather let MORE people know about CoolSculpting? Or, would you rather tell MORE of the RIGHT people? Right now, there are hundreds of people actively searching for CoolSculpting. And we can identify them by NAME.
Google and Facebook work really well to get leads for CoolSculpting. But, they both have some serious drawbacks. Google AdWords is REALLY expensive. You pay a very high Cost Per Click for CoolSculpting. In some markets, it can be up to $100 per click.
120 leads in 7 days – that’s the kind of marketing campaign that’s a game changer for business. And that’s exactly what we did for this CoolSculpting Med Spa through our 3-Part Everable Marketing Framework…
People love deals. That’s why sites like Groupon, Livingsocial, etc. attract so many customers. And when it comes to the medical spa business, that’s no different. Before I go any further, you might be thinking.. “I dislike Groupon, it brings me the worst clients”. Many of you have tried it...
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Have you ever asked yourself how you can stand out from the competition? We bet you do! In today's episode, we'll talk about all you need to know & implement to get a formidable competitive advantage! From keeping up with trends to tactics and creating your very own secret sauce to spice your practice with success! Let's dive into all the tools you need to grow your practice.
In this week’s episode, we talk about the 9 numbers you need to keep consistent track of. First off, we talk about the importance of the data that this gives you, which will help you make the best decisions on where and when to spend your money wisely for your specific goal. Identifying these numbers is very valuable. It can answer a lot of the questions you might have within your business. It will help you understand it better and create a strategy. Overall, this data will give you the leverage you need to grow your business.