July 26, 2017
Since childhood, we have been raised on a steady diet of fairy tales, fables, and stories. Our brains are neurologically wired to respond to cause-effect narratives, so of course we become automatically interested when someone else is telling us a story.The same is true when it comes to marketing! When you market using narrative and storytelling, your audience begins to identify with the subject of your story, and they’re more likely to interact with the ad and, in turn, your business. These days, the most direct way you can reach your online customer base is through digital video content. When your audience is engaged with the story your video is telling, they’re more likely to watch the ad until the end. Keep reading to find out more about the creation of compelling stories for your video content. -- GET MED SPA MARKETING STRATEGIES: www.everable.io Get a Free Consultation (956) 431-0226 Follow Us On Facebook www.facebook.com/everablellc Follow Us On Instagram www.instagram.com/everable.io LISTEN TO OUR PODCAST: The Med Spa Accelerator Podcast Are you subscribed to our podcast? If you’re not, we want to encourage you to do that today. We don’t want you to miss an episode. Check it out and listen on iTunes http://bit.ly/MedSpaAcceleratorPodcast or Spotify https://spoti.fi/2VKE8tk JOIN OUR EXCLUSIVE FB GROUP: http://bit.ly/MedSpaAPodcastGroup
We all know that transitioning from working IN the business to ON the business can be challenging.
On today's episode of Grow Your Med Spa we have Leon Garber, CEO of Dermacare of Hampton Roads share his experience in working with us. Click in to have a listen.
Does your cosmetic practice advertise to acquire clients? If so did you know that most practices waste 90% of the advertising dollars by advertising to people who are not interested. Right now there are only 3% of the market that is actively pursuing a purchase of what you sell... just take a look at the graphic below:
Today I'd like to share a case study video I created on how we're generating $33 CoolSculpting consult request. NOT JUST LEADS... Consult Request. Watch the video below to learn more.
Would you rather let MORE people know about CoolSculpting? Or, would you rather tell MORE of the RIGHT people? Right now, there are hundreds of people actively searching for CoolSculpting. And we can identify them by NAME.
Google and Facebook work really well to get leads for CoolSculpting. But, they both have some serious drawbacks. Google AdWords is REALLY expensive. You pay a very high Cost Per Click for CoolSculpting. In some markets, it can be up to $100 per click.
120 leads in 7 days – that’s the kind of marketing campaign that’s a game changer for business. And that’s exactly what we did for this CoolSculpting Med Spa through our 3-Part Everable Marketing Framework…
People love deals. That’s why sites like Groupon, Livingsocial, etc. attract so many customers. And when it comes to the medical spa business, that’s no different. Before I go any further, you might be thinking.. “I dislike Groupon, it brings me the worst clients”. Many of you have tried it...
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Have you ever asked yourself how you can stand out from the competition? We bet you do! In today's episode, we'll talk about all you need to know & implement to get a formidable competitive advantage! From keeping up with trends to tactics and creating your very own secret sauce to spice your practice with success! Let's dive into all the tools you need to grow your practice.
Just like that, May is here! And despite the craziness around Coronavirus -not to mention the Murder Hornets- this month comes with good news and the promise of letting business owners open up their doors and get back on track to make some money after the Great Shutdown. What we love the most about this re-opening is that we'll get to enjoy the feeling of those first stages when opening up a business all over again, it'll be like starting from scratch! Find out in today’s episode the optimal practices to implement inside your MedSpa to take it to the next level!
After speaking with a lot of MedSpa owners, we've heard a load of horror stories that we wish to nobody in the professional aesthetics field. That's why here and now we want to share with you five critical aspects to consider when choosing your marketing dream team.