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The importance of reactivating your email list

By

Maripili Menchaca

|

July 26, 2017

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Let's talk about your list. And no, I'm not talking about your to-do list, which is probably a couple miles long. I am actually talking about your mailing list: the specific, curated, beautiful list of people that have opted into your emails and texts. 

If you don't have a mailing list yet, this is a great way for you to learn more about the importance of starting a list and curating it from the very beginning. 

Keep reading to learn more about:

  • Why is activating your list important?
  • The 4 steps you NEED to take to reactivate your list
  • Curating your list
  • Setting up a CRM that works for you
  • How to set up the best offer
  • Creating the ideal Follow up
  • Why should you consider sending text messages? 
  • PLUS! Success stories from our clients

Why is activating your list important?

As marketers, and as business people, we want to make sure that we maximize the revenue coming in from our different sources.  One of these sources is through advertising. 

When it comes to advertising, we know that we need to invest a little bit of money to make sure that we get our return on that investment. But there are other ways to make sure that your revenue stream is consistent. Reactivating your mailing list is one of these ways.  

Reactivating your list entails reaching back out to the people who have given you their contact info.

Curate Your List

Curating your list before reactivating it is a very important step. Even if you have a very large list of leads, some of these leads may be cold or only casually interested.

Luckily, the point of a mailing list is to establish trust and rapport between yourself and your potential customers. 

They might be people you saw years ago, have already moved away or are not ideal candidates for your services.

However, even if you’re determined to make the most of your mailing list, you shouldn’t waste your time on dead leads.

Pro tip: Texts have a 90% open rate, compared to an email’s 30-40%. We use texts to communicate with our customers all the time! 

The 4 steps you NEED to take to reactivate your list


Set up a CRM to do the work for you

A CRM system essentially functions as a place where businesses can store customer and prospect data, track customer interactions, and share this information with colleagues. It allows businesses to manage relationships with customers, helping the business to grow.

Although you can use any kind of software to accomplish this goal, we’ve worked with PatientGem for years, and it’s amazing. PatientGem makes it easy to email, text, call, and track your clients from one place!  

If you work with us, we guarantee access to PatienGem! Plus, we can help you make the most of this specific CRM. 


Setting the best offer

If you are doing what we like to call a “reactivation campaign,” you have to have the right offer. This means that you need to know what services your customers want and how to craft the offer. Check out our video on creating compelling offers!


Follow up

How does an extra $42,000 on EmSculpt sound? Pretty neat, right?

What about an extra $43,928 on EmSculpt with $0 invested in advertising? Can you believe it? 

One of our clients even earned an extra $49,738 in ONE WEEK  on fillers. 

All of these gains came out of a mailing list that was just there, waiting to be used. 

So, how much money are you letting go to waste by ignoring your mailing list? You have this curated list of people that know you, like you, and trust you. Stop ignoring it! If you still don’t know where to start with reactivating your list, make sure to call our growth partners to create a strategy. We’d love to help you out.

Success stories from our clients. 

How does an extra $42,000 on EmSculpt sound? Pretty neat, right?

What about an extra $43,928 on EmSculpt with $0 invested in advertising? Can you believe it? 

One of our clients even earned an extra$49,738 in ONE WEEK on fillers. 

All of these gains came out of a mailing list that was just there, waiting to be used. 

So, how much money are you letting go to waste by ignoring your mailing list? You have this curated list of people that know you, like you, and trust you. Stop ignoring it! If you still don’t know where to start with reactivating your list, make sure to call our growth partners to create a strategy. We’d love to help you out. 

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