Medical spas are quickly growing more popular as more and more people learn about their beneficial services. In fact, according to Grand View Research, med spas are growing so rapidly that they are expected to have a CAGR, or compound annual growth rate, of 14.82% between 2022 and 2030.
With so many businesses getting started, it may seem overwhelming to try and keep up with the competition. Fortunately, there are a few key ways you can grow your med spa marketing. Here's how.
Expand Your Services
The exact services available at a medical spa depend on the spa itself and what they have chosen to offer. However, there are a few broad categories most of these spas offer to their clientele. One of these is injectables. These generally include Botox and other fillers that can be used on the face to smooth wrinkles and help clients look younger.
Botox is a series of injections that contracts the muscles in the face by blocking certain chemical signals from the nerves. This allows those muscles to stop pulling at the skin and creating wrinkles. It lasts about four to five months per treatment.
Meanwhile, med spa fillers are made with various ingredients, such as hyaluronic acid. These add volume to the face in areas that clients may feel don't look as youthful. As people get older, their faces get thinner, and fillers can counteract that effect, so the face looks contoured in a more youthful way.
Laser services are offered by most medical spas as well and may be worth considering incorporating into your company's own unique services. These services may include various skin-refining services and laser treatments to stop body hair from growing. Laser services may be charged by the number of minutes the laser is used or by the size of the treatment area. Lasers are often used to remove the top layer of skin so fresh skin is visible. Laser treatments from a medical spa can also remove moles and skin tags and fade freckles or tattoos.
Make Sure Your Website Is Up-To-Date
As a medical spa, you may think that your services speak for themselves. But when your audience is looking for med spa services, your website is often their first impression of your business. That means you need to make sure your website is not only user-friendly but also up-to-date on the latest design trends. You don't want a website that's slow to load and looks like it was developed in the '90s. This can make your business seem untrustworthy to potential clients.
Reach Out to Your Audience Professionally
As a business owner, it can be challenging to try and develop your own marketing strategy. The good news is that you can hire a medical spa marketing agency to do the work for you and help you reach the audience you want. Everable is the ideal solution for growing your med spa practice. We have years of experience in digital marketing, advertising, SEO, and more, so you can feel confident knowing your med spa is in the right hands.
Expanding your med spa practice doesn't need to be challenging. With the right med spa marketing team on your side, you can have peace of mind. Contact Everable today to get started with our medical spa marketing services. We'll be more than happy to schedule a consultation with you!