contact us

send us your message

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form

How to Promote a Freebie to Grow Your List


Maripili Menchaca


July 26, 2017

Join our mailing list for updates!

Growing an email list isn’t easy.  

You need to offer something of value. Something that will encourage your target market to hand over their email address. That something is a lead magnet, also referred to as a freebie.

But what freebie should you use? And how will you promote it? If you’re unsure about these topics, you are in the right place – Read our brand new blog and learn everything you need to set up your next freebie campaign! If you have any questions about how else you can effectively create content that sells, make sure to contact our growth experts! We would love to help you thrive.

Keep reading to learn more about the following topics: 

  • Crafting a freebie your customers can’t resist
  • Creating your Landing Page
  • Promoting your freebie through social media

Crafting a freebie your customers can’t resist

If you don’t have an idea for your opt-in freebie yet, spend some time figuring out exactly what your audience needs. It has to be something valuable enough they will be willing to hand over their email for.

This might be a no-brainer for you, or it could be a challenge if you don’t know exactly what your audience needs.

A successful opt-in freebie should provide your viewers with a quick fix or a solution to a problem they are having.

Pro-tip: If it’s one thing that all successful opt-in freebies have in common, it’s that they are all visually appealing. Your opt-in freebie should look valuable. If it looks unprofessional, you get lower sign-ups and conversion rates.

Creating a Landing Page

When you create an opt-in freebie, you'll need a landing page to go with it. When someone clicks the link to your freebie, the landing page is where you're going to hook them and ultimately convert them from a lead to a client..

Your landing page should include:

  • A headline that tells the reader what your freebie is about
  • A detailed description of what the freebie covers
  • An explanation of how your freebie will help them
  • Graphics including the “cover” or sneak peek of the freebie
  • Social proof

Including these things will help with conversion because the reader will be able to see the value your freebie will offer them.

Promoting your freebie through social media.

Remember: different types of people will consume your content differently so you want to make sure that you hit all of your channels and then share it again and again and again, because not everyone is seeing it the first time.

Find below a list of strategies yo use throughout different social media channels:

Instagram & Facebook

  1. Post an image designed to promote your freebie. Post it with a clear call-to-action caption like “Get this free right now, link in bio”
  2. Add the post to your story
  3. create a video on your stories
  4. go LIVE explaining what the outcome of the freebie is or how it will benefit someone

Pro-tip: Target the link so when someone visits the link in your bio, it's the only option available for them to take. If people have to hunt for something, they're going to get distracted, disinterested and click away and you are going to miss out on the opportunity

Facebook only

  1. Post of your facebook group
  2. Post in fb groups you are a part of (when possible)
  3. Add as a cover in your page and group


Promote your opt-in freebie in relevant blog posts. For example, I can promote my opt-in freebie on how to send client winning pitches in blog posts about where to find freelance writing jobs, how to get started freelance writing, etc.

Just include links to your freebie's landing page or with a linked graphic like the one below.

Make sure it's top and center or a pop-up in every page


Utilizing YouTube to promote your business comes with tons of benefits. Since Google owns Youtube, YouTube videos rank high in search results, so you'll likely see a significant boost in your SEO results. Your community will become more engaged, and it's easy to get inspiration from others in your industry. To promote your freebie in this platform you’ll just need to follow these simple steps:

  • Create a video or videos with a clear Call To Action
  • Add to your description


Be a guest in a podcast and bring this freebie for their audience. This is a really creative way to promote your opt-in freebie during a Podcast. 

Partner up with another business to "advertise" to their audience

Businesses develop collaborations with like-minded, non-competing brands because they share similar target audiences and want to tap into new markets. Through strategic marketing, show these audiences that you can’t have one offering without the other.

Pro-tip: Promote your freebie on Pinterest! With the right strategy, you’ll be able to direct traffic to your website. Unlike posting to social media, your pin is constantly in rotation because it's being pinned by other Pinterest users.

Want PatientGem to help you track your medspa holiday campaigns for success? Click here to get a 2-week trial.

Want to skip all the guesswork and get there faster? Join our MedSpa Accelerator Program today.

our podcast

The Med Spa Accelerator Podcast

Are you subscribed to our podcast? If you’re not, we want to encourage you to do that today. We don’t want you to miss an episode.

Check it out and listen on Itunes & Spotify


👉🏼 👈🏼

Get a Free Consultation
follow us on
fb group

Join Our Exclusive Facebook Group

featured posts
Med Spa Accelerator Podcast

[PODCAST] Episode 36: Strategies to Make Your Event a Success

In this two-part episode, we talk all about events for your medspa. We know how hosting events can help your practice generate revenue and expand your brand, which is why making it a success is crucial. Having the right strategies in place when it comes to planning your event will give you the head-start you need. Dive into this episode and discover how you can make your event more appealing and download the exact form we give our clients to help them reach their revenue goals.

Med Spa Accelerator Podcast

[PODCAST] Episode 47: 36 Marketing Concepts You Need to Know

Marketing is a field that quickly moves forward so there are a bunch of new terms emerging every now and then and we want to make sure YOU know them. Whether you are planning your marketing for next year, talking to a new marketing company or you just want to understand your numbers and strategies better, these are 36 Marketing Concepts You Need To Know as a business and medspa owner.

Med Spa Accelerator Podcast

Episode 61: How to Stand Out from the Competition

Have you ever asked yourself how you can stand out from the competition? We bet you do! In today's episode, we'll talk about all you need to know & implement to get a formidable competitive advantage! From keeping up with trends to tactics and creating your very own secret sauce to spice your practice with success! Let's dive into all the tools you need to grow your practice.