Growing an email list isn’t easy.
You need to offer something of value. Something that will encourage your target market to hand over their email address. That something is a lead magnet, also referred to as a freebie.
But what freebie should you use? And how will you promote it? If you’re unsure about these topics, you are in the right place – Read our brand new blog and learn everything you need to set up your next freebie campaign! If you have any questions about how else you can effectively create content that sells, make sure to contact our growth experts! We would love to help you thrive.
Keep reading to learn more about the following topics:
- Crafting a freebie your customers can’t resist
- Creating your Landing Page
- Promoting your freebie through social media
Crafting a freebie your customers can’t resist
If you don’t have an idea for your opt-in freebie yet, spend some time figuring out exactly what your audience needs. It has to be something valuable enough they will be willing to hand over their email for.
This might be a no-brainer for you, or it could be a challenge if you don’t know exactly what your audience needs.
A successful opt-in freebie should provide your viewers with a quick fix or a solution to a problem they are having.
Pro-tip: If it’s one thing that all successful opt-in freebies have in common, it’s that they are all visually appealing. Your opt-in freebie should look valuable. If it looks unprofessional, you get lower sign-ups and conversion rates.
Creating a Landing Page
When you create an opt-in freebie, you'll need a landing page to go with it. When someone clicks the link to your freebie, the landing page is where you're going to hook them and ultimately convert them from a lead to a client..
Your landing page should include:
- A headline that tells the reader what your freebie is about
- A detailed description of what the freebie covers
- An explanation of how your freebie will help them
- Graphics including the “cover” or sneak peek of the freebie
- Social proof
Including these things will help with conversion because the reader will be able to see the value your freebie will offer them.
Promoting your freebie through social media.
Remember: different types of people will consume your content differently so you want to make sure that you hit all of your channels and then share it again and again and again, because not everyone is seeing it the first time.
Find below a list of strategies yo use throughout different social media channels:
Instagram & Facebook
- Post an image designed to promote your freebie. Post it with a clear call-to-action caption like “Get this free right now, link in bio”
- Add the post to your story
- create a video on your stories
- go LIVE explaining what the outcome of the freebie is or how it will benefit someone
Pro-tip: Target the link so when someone visits the link in your bio, it's the only option available for them to take. If people have to hunt for something, they're going to get distracted, disinterested and click away and you are going to miss out on the opportunity
Facebook only
- Post of your facebook group
- Post in fb groups you are a part of (when possible)
- Add as a cover in your page and group
Website
Promote your opt-in freebie in relevant blog posts. For example, I can promote my opt-in freebie on how to send client winning pitches in blog posts about where to find freelance writing jobs, how to get started freelance writing, etc.
Just include links to your freebie's landing page or with a linked graphic like the one below.
Make sure it's top and center or a pop-up in every page
YouTube
Utilizing YouTube to promote your business comes with tons of benefits. Since Google owns Youtube, YouTube videos rank high in search results, so you'll likely see a significant boost in your SEO results. Your community will become more engaged, and it's easy to get inspiration from others in your industry. To promote your freebie in this platform you’ll just need to follow these simple steps:
- Create a video or videos with a clear Call To Action
- Add to your description
Others
Be a guest in a podcast and bring this freebie for their audience. This is a really creative way to promote your opt-in freebie during a Podcast.
Partner up with another business to "advertise" to their audience
Businesses develop collaborations with like-minded, non-competing brands because they share similar target audiences and want to tap into new markets. Through strategic marketing, show these audiences that you can’t have one offering without the other.
Pro-tip: Promote your freebie on Pinterest! With the right strategy, you’ll be able to direct traffic to your website. Unlike posting to social media, your pin is constantly in rotation because it's being pinned by other Pinterest users.
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