contact us

send us your message

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form

Master the Instagram algorithm and build superb campaigns.

By

Maripili Menchaca

|

August 15, 2019

Join our mailing list for updates!

With over 8 million business profiles on Instagram, this app proves itself as a hub for brands. Truth be told, Instagram marketing is a necessity in any social media strategy. But with all that noise, how can you be sure your practice will be heard? This blog will guide you through the process of making a winning Instagram marketing strategy, and ensure you reach your business objectives. 

Keep reading to learn more about different tips and tricks to boost your social media presence. Here are the subjects we’ll discuss:

  • Know and hack the Instagram algorithm in 2021
  • More than cool pictures. Know the tools that will help you stay relevant in the app.
  • Stories
  • Reels
  • IGTV
  • Save for later
  • Tools you didn’t know you needed to optimize your IG
  • Later
  • Canva

Know and hack the Instagram algorithm in 2021

Do you know how the Instagram algorithm organizes and displays feed posts, stories, the explore page, IGTV videos, and reels?

Here’s a list of best practices you should follow to make the algorithm work in your favor!

Nurture your engagement.

When it comes to feed performance, the algorithm prioritizes content that receives the most engagement.

According to Instagram, the most important factors for feed ranking are:

  1. Audience engagement
  2. Relevance
  3. Reshares
  4. Views (for videos, which is really helpful to know as you plan your content and captions)

Pro-tip: Although it’s not listed as a key engagement indicator at the moment, it could also be worthwhile to optimize your content for saves.

Be mindful of timeliness.

Not only does the algorithm pay attention to how much engagement your Instagram post gets, but it also looks at how long ago the photo was posted.

Instagram’s algorithm cares about when you posted, because it always wants to display the latest, most interesting posts.

Pro-tip: If you post at a time when your followers are most active, you give yourself a better chance of getting more likes.

It’s more than just cool pictures — know the tools that will help you stay relevant on Instagram.

Stories

If you want your story to be featured in your audience’s feeds, you have to earn it through engagement

If you are an Instagram user, you might have noticed the first stories you can see at the top of your feed are from the people closest to you, and that’s not a coincidence. 

Want to appear at the start of your audience’s feeds? The only way to get there through likes, comments, story views, reactions, or DMs. Encourage and incentivise your audience to engage with you, and be as personal and chatty with them as you can!

Pro-tip: Don’t slack off on posting stories — remember, you’re trying to appeal to a computer algorithm, and the computer likes consistency.  

Keep it short, sweet, and entertaining. 

Reels 

Instagram Reels, Facebook’s response to TikTok, lets you record, edit, and share 15-second videos.

Although Reels and Stories are similar, Reels include a wider range of video editing tools, such as:

  • AR effects
  • Speed controls
  • Combining multiple videos 
  • Aligning and trimming 


Creating Reels is the perfect way to step up your Instagram game and get ahead of the curve! Using this new IG tool lets you record and share short-form video content that gets added to Instagram’s Explore feed. 

As long as someone searches a keyword related to your Reel, it will be easier for people who don’t already follow you to find your content. And what lead is warmer than a person looking for your specific services? 

IGTV

Here’s the thing about IGTV: All traction for IGTV is still organic as of the moment, so...

How can you give your IGTV videos and Reels the best chance of being seen by new (and existing) clients?

You can share an IGTV preview to your Instagram feed, increasing initial exposure and providing a positive signal to the algorithm.

Always share them to your main Instagram feed, and include several hashtags to boost their discoverability.

Keep in mind that you are not spamming your followers. When you share a post, only a small fraction of your community is likely to see your content.

Consider also reposting your content to reach as many followers as possible. It’s all about nurturing your relationships!

Save for later

The Instagram “save” function is a way for people to collect and save their favorite posts. All it takes is tapping the "bookmark" icon at the bottom right corner of a post. It gets added to Saved posts, so it is easy to find again.

Basically, the more saves your posts get, the more likely the Instagram algorithm is to position your posts within the Explore page and higher within people’s feeds.

What’s up with the IG Explore page?

Overall, the Explore page and the feed algorithm are quite similar — they both deliver content that Instagram thinks each user will be most interested in, based on that person’s prior interactions.

Keep in mind that the Explore page is a powerful feature that can help your spa gain ample exposure with minimal resources.

Tools you didn’t know you needed to optimize your IG

Creating strategies for Instagram can be exhausting. Posting promptly and making sure your brand is impeccable and uniform for all your content takes time — time that could be used to run your business. Luckily, there are tools and software that can make this quicker and easier for you!

Canva

If you’re new to design, Canva is going to become your new BFF. It makes it easy to use all the tools you need for creating designs that tell a story fonts, colors, images, templates, you name it. Canva has everything you need to create a proper visual brand — plus, it’s accessible and super intuitive to use.

Later

Consider using Later to plan and schedule all of your Instagram posts, captions, and hashtags in advance so you can be more consistent with your posting strategy. 

Use this tool to storyboard your content, add captions or links, collaborate with your team, visually plan and schedule your content right from your desktop.

--

GET MED SPA MARKETING STRATEGIES: 

www.everable.io


Get a Free Consultation (956) 431-0226


Follow Us On Facebook 

www.facebook.com/everablellc


Follow Us On Instagram

www.instagram.com/everable.io


LISTEN TO OUR PODCAST:

The Med Spa Accelerator Podcast

Are you subscribed to our podcast? If you’re not, we want to encourage you to do that today. We don’t want you to miss an episode. 


Check it out and listen on iTunes http://bit.ly/MedSpaAcceleratorPodcast or Spotify https://spoti.fi/2VKE8tk


JOIN OUR EXCLUSIVE FB GROUP:

http://bit.ly/MedSpaAPodcastGroup


featured posts
Med Spa Accelerator Podcast

Episode 61: How to Stand Out from the Competition

Have you ever asked yourself how you can stand out from the competition? We bet you do! In today's episode, we'll talk about all you need to know & implement to get a formidable competitive advantage! From keeping up with trends to tactics and creating your very own secret sauce to spice your practice with success! Let's dive into all the tools you need to grow your practice.

Med Spa Accelerator Podcast

Episode 60: Getting Ready to Open...Again!

Just like that, May is here! And despite the craziness around Coronavirus -not to mention the Murder Hornets- this month comes with good news and the promise of letting business owners open up their doors and get back on track to make some money after the Great Shutdown. What we love the most about this re-opening is that we'll get to enjoy the feeling of those first stages when opening up a business all over again, it'll be like starting from scratch! Find out in today’s episode the optimal practices to implement inside your MedSpa to take it to the next level!

Business

5 THINGS You Need to Know When Hiring a Marketing Company

After speaking with a lot of MedSpa owners, we've heard a load of horror stories that we wish to nobody in the professional aesthetics field. That's why here and now we want to share with you five critical aspects to consider when choosing your marketing dream team.