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Latest posts and resources

Get our latest strategies and thoughts on marketing and advertising for the cosmetic industry.

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Med Spa Accelerator Podcast

[PODCAST] Episode 39: What's a Facebook Pixel & why you need one ASAP

By

Luis Trevino

|

September 18, 2019

3 functions, one pixel. You’ve probably heard of the term before, and people might have told you that you need it for marketing purposes. But what exactly is a Facebook pixel and how will it help? In today’s episode, we get a little technical and explain once and for all what a Facebook pixel is and how you can use it in your marketing strategy. Plus, members of our exclusive Facebook Group will get extra content where you can learn how to get your Pixel. Join us today!

Med Spa Accelerator Podcast

[PODCAST] Episode 38: 5 hacks to leverage the Instagram algorithm to your advantage.

By

Maripili Menchaca

|

September 11, 2019

We all know social media is one of THE best ways to get the word out there about your business… but sometimes it can get tricky. Some days you get a lot of engagement and likes and the next day it’s like no one is following you. Today, we wanted to focus on Instagram since it can make a GIANT impact on how you’re engaging with your audience when used correctly. Join us in this episode as we give you 5 of the best hacks to leverage the Instagram algorithm to your MedSpa advantage.

Med Spa Accelerator Podcast

[PODCAST] Episode 37: Marketing Tactics You Should Be Using to Promote Your Event

By

Maripili Menchaca

|

September 3, 2019

As we continue to talk all about hosting events for your practice, we dive into the marketing tactics you should be using to promote it. Once you have your strategy or overall campaign plan, we get to the actual means used to gain our objective: generate revenue and expand your brand. Sit with us as we walk you through everything you need to have to make your next event a success!

Med Spa Accelerator Podcast

[PODCAST] Episode 36: Strategies to Make Your Event a Success

By

Maripili Menchaca

|

August 28, 2019

In this two-part episode, we talk all about events for your medspa. We know how hosting events can help your practice generate revenue and expand your brand, which is why making it a success is crucial. Having the right strategies in place when it comes to planning your event will give you the head-start you need. Dive into this episode and discover how you can make your event more appealing and download the exact form we give our clients to help them reach their revenue goals.

Med Spa Accelerator Podcast

[PODCAST] Episode 35: Best Practices when Using text messages in your MedSpa

By

Maripili Menchaca

|

August 21, 2019

Have you considered text messaging as a marketing tool? Today's episode is exciting for us. We want to explain how to use text messaging as a powerful tool to boost your practice without investing lots of time nor a significant amount of effort. Let's cover the reasons why, the challenges involved, and what you can do according to the best practices that make SMS outstanding.

Med Spa Accelerator Podcast

[PODCAST] Episode 33: Best Practices to Follow Up & Schedule Your Leads

In this episode, Luis and Maripili talk about some of the best practices to follow up and schedule your new leads to get better conversions. After working with many MedSpas and practices around the U.S. and Canada, we noticed some key things that make following up with a lead more successful. We cover the different media you can use, how frequently and how to make it easier and more effective for your staff and front desk. Tune in today to listen to the full episode.

Business

5 THINGS you need to know when hiring a marketing company

After speaking with a lot of MedSpa owners, we've heard a load of horror stories that we wish to nobody in the professional aesthetics field. That's why here and now we want to share with you five critical aspects to consider when choosing your marketing dream team.

Med Spa Accelerator Podcast

[PODCAST] Episode 32: Top 3 Excuses Clients Use to Not Close & How to Reply

In this episode, we talk about the 5 five things your Med Spa Website MUST have in order to convert leads into potential customers. Listen in to learn some of these quick tips you can do within an hour to start getting more leads into your practice. PLUS, this episode comes with a downloadable PDF that you can print out or send to your webmaster so they can make these changes.

Marketing

Facebook vs Google: Advertising for Your Med Spa

Confused about where to start investing in online marketing? In this article, you'll find some advice for your first steps in the online market!

Med Spa Accelerator Podcast

[PODCAST] Episode 31: 5 Things your MedSpa Website MUST Have

In this episode, we talk about the 5 five things your Med Spa Website MUST have in order to convert leads into potential customers. Listen in to learn some of these quick tips you can do within an hour to start getting more leads into your practice. PLUS, this episode comes with a downloadable PDF that you can print out or send to your webmaster so they can make these changes.

Med Spa Accelerator Podcast

[PODCAST] Episode 30: What to Look For in a Marketing Agency for Your MedSpa

In this episode, we talk all about the process of hiring a new marketing agency for your MedSpa. We talk about what you should be looking for, what you need to have before you start the process and what kind of questions you should ask when looking for a Marketing Agency.

Med Spa Accelerator Podcast

[PODCAST] Episode 29: Making the Transition from Employee to Med Spa Owner w/ Molly DeVries

In this episode, we have a very special guest with us, Molly DeVries from Orenda Med Spa from Castle Rock, Colorado. Make sure to tune in and learn how she's gone from Employee to running her own med spa and opening a second location after her first year in business.

Med Spa Accelerator Podcast

[PODCAST] Episode 28: 9 Numbers Your Med Spa Needs to Track To Grow

In this week’s episode, we talk about the 9 numbers you need to keep consistent track of. First off, we talk about the importance of the data that this gives you, which will help you make the best decisions on where and when to spend your money wisely for your specific goal. Identifying these numbers is very valuable. It can answer a lot of the questions you might have within your business. It will help you understand it better and create a strategy. Overall, this data will give you the leverage you need to grow your business.

Med Spa Accelerator Podcast

[PODCAST] Episode 25: How to Deal With Negative Reviews

In this episode, we cover 3 things you can do to deal with negative reviews in your med spa! Let's face it, bad reviews are something we have to deal with. In fact, we are not always going to get GREAT reviews. It's just part of being in business. And it is quite probable that sometimes you're going to get a few awful reviews as well. But let's make something very clear... Negative reviews don’t mean your business is bad. It is a chance to make it better.

Marketing

How to Identify Bottlenecks & Plug the Leaks in Your Med Spa

We all know that transitioning from working IN the business to ON the business can be challenging.

Marketing

[Testimonial Video] Lean Garber, CEO of DermacareHR Shares Testimonial on Everable

On today's episode of Grow Your Med Spa we have Leon Garber, CEO of Dermacare of Hampton Roads share his experience in working with us. Click in to have a listen.

Marketing

[VIDEO] How Med Spas & Cosmetic Practices Can Lower Their Cost of Patient Acquisition By 25-75%

Does your cosmetic practice advertise to acquire clients? If so did you know that most practices waste 90% of the advertising dollars by advertising to people who are not interested. Right now there are only 3% of the market that is actively pursuing a purchase of what you sell... just take a look at the graphic below:

Marketing

[VIDEO] How We Generate $33 CoolSculpting Consult Request

Today I'd like to share a case study video I created on how we're generating $33 CoolSculpting consult request. NOT JUST LEADS... Consult Request. Watch the video below to learn more.

Marketing

How To Use Big Data To 10X Your CoolSculpting Practice

Would you rather let MORE people know about CoolSculpting? Or, would you rather tell MORE of the RIGHT people? Right now, there are hundreds of people actively searching for CoolSculpting. And we can identify them by NAME.

Marketing

How To Get A Higher ROI From Google & Facebook Advertising

Google and Facebook work really well to get leads for CoolSculpting. But, they both have some serious drawbacks. Google AdWords is REALLY expensive. You pay a very high Cost Per Click for CoolSculpting. In some markets, it can be up to $100 per click.

Marketing

How this Med Spa got 126 CoolSculpting Leads in 7 days

120 leads in 7 days – that’s the kind of marketing campaign that’s a game changer for business. And that’s exactly what we did for this CoolSculpting Med Spa through our 3-Part Everable Marketing Framework…

Marketing

Medical Spa Promotional Offers to Gain New Patients Fast

People love deals. That’s why sites like Groupon, Livingsocial, etc. attract so many customers. And when it comes to the medical spa business, that’s no different. Before I go any further, you might be thinking.. “I dislike Groupon, it brings me the worst clients”. Many of you have tried it...

want more coolsculpting sales?

We have a 3-step framework that's proven to generate CoolSculpting sales for you on a consistent basis. Contact us today to request a free audit and strategy session.

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