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Latest posts and resources

Get our latest strategies and thoughts on marketing and advertising for the cosmetic industry.

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Med Spa Accelerator Podcast

Episode 53: How to Have a 90% Close Rate on Cold Leads with Dana Smith

By

Luis Trevino

|

January 15, 2020

You get leads and they come in, but do they make an investment with you? In this podcast episode, Dana Smith from Laser Smart Skin joins us to tell us her secret on how she has been having a 90% close rate on cold leads! That means that for every 10 people, 9 end up purchasing a service. How amazing is that? Not only does she close them, but has been able to up-sell them and make this an extremely profitable campaign. And if you have not guessed it yet, yes, it's all in the consultation and follow up. But we don't want to give anything away, so just click play!

Med Spa Accelerator Podcast

[PODCAST] Episode 52: 5 Things To Make 2020 Your Best Year Yet.

By

Maripili Menchaca

|

January 9, 2020

It's 2020, a brand new decade awaits. You must know by now that in ten years a lot of things can -and will- happen, so we want you to be ready for everything! Let's dive into the 5 Things To Make 2020 Your Best Year Yet! These are sure to work as game changers in regards to bringing satisfied clients to your business!

Med Spa Accelerator Podcast

[PODCAST] Episode 51: Top Favorite Takeaways This Year

By

Maripili Menchaca

|

December 18, 2019

We compiled your favorite episodes and takeaways from this year and talk about why these will help your business to your next level. If you have been wanting to binge on this podcast and not sure where to start, these top 5 episodes are our audience's recommendation, since they are our most listened to episodes. And they are right to choose these! Join us in this episode, as we give you the rundown of what to take away from our top 5.

Med Spa Accelerator Podcast

[PODCAST] Episode 50: What Worked & Totally Sucked in 2019

By

Maripili Menchaca

|

December 18, 2019

The year is almost over and it is the time to sit down and review what happened in your business this year. What worked, what you should be doing more of, what needs some work and what totally sucked. And that is just what we did for you in this episode. We talk, not only about marketing and advertising trends, but also we dive into business operations and how that affect a business to thrive to its fullest.

Med Spa Accelerator Podcast

[PODCAST] Episode 49: Are You Using These Hacks for Selling?

By

Maripili Menchaca

|

November 27, 2019

We are wrapping up 2019 giving you all the tools you need to welcome 2020 stronger than ever. So, in this episode, we're going to walk you through this guide of hacks you can use to improve marketing & your sales for your Medical Spa to grow and give you the results you want.

Med Spa Accelerator Podcast

[PODCAST] Episode 48: How We Made $118,100 in CoolSculpting in 4 Days

By

Maripili Menchaca

|

November 27, 2019

You've listened to our strategy behind marketing and promoting events for your business, but in this episode, we go even deeper and walk you through the EXACT process and everything we did to help our client make $118,100 in a 4-day CoolSculpting event. Tune in to get all the details and make your next event a success. PLUS, we have a great Black Friday special to help you get started you won't want to miss.

Business

Measuring, Managing, and Growing Your MedSpa with PatientGem

By

Luis Trevino

|

December 4, 2019

Not just running marketing campaigns while receiving your customers can get a little draining. But it might even be inefficient, you could be losing valuable customers, and you don't even know it! Let us share with you a powerful tool created to help people like you to boost their MedSpa to the limit -and beyond-!

Med Spa Accelerator Podcast

[PODCAST] Episode 47: 36 Marketing Concepts You Need to Know

By

Luis Trevino

|

November 20, 2019

Marketing is a field that quickly moves forward so there are a bunch of new terms emerging every now and then and we want to make sure YOU know them. Whether you are planning your marketing for next year, talking to a new marketing company or you just want to understand your numbers and strategies better, these are 36 Marketing Concepts You Need To Know as a business and medspa owner.

Med Spa Accelerator Podcast

[PODCAST] Episode 46: MedSpa Marketing Strategies to Slay the Holiday Season

By

Maripili Menchaca

|

November 13, 2019

The Holiday Season is just around the corner, and if you have no idea what to do to make this the BEST season yet, we are here for you. In this week's episode, we sit down and talk to you about what you can do to get ready to JINGLE all the way to make the most out of your digital investment this time of year. We talk all things marketing for a holiday, including planning tips, customer behaviors, tactics, trends for 2019, as well as how to create the perfect special for your audience and fun things you can do to stand out from the crowd.

Med Spa Accelerator Podcast

[PODCAST] Episode 45: Things You Can Do To Have A Successful Pop Up Event

By

Luis Trevino

|

November 6, 2019

You've got a pop-up event coming up and have no idea what to do to make it successful? This episode starts at the very basics, talking about what a pop-up event is and how to determine if it is a good opportunity for your business. We then talk about some of the things you should prep prior to the event and well as actionable tactics to get people to come to you. If you have been struggling with this part o your business, or you just want some fresh ideas, this episode is for you!

Business

10 Tips & Tricks to Handle the Phones for MedSpa Success

By

Maripili Menchaca

|

November 8, 2019

You must know customer service is complicated -more of an art than a business-related task if you ask us.- You have a great responsibility for your shoulders, and sometimes that can be exhausting and stressful! And we don't want you to feel that way. We believe that with the proper tools and training can leverage those bad feelings, allowing you to become the next phone handler master.

Med Spa Accelerator Podcast

[PODCAST] Episode 44: 5 Ways You Are Killing Your MedSpa Marketing Plan

By

Luis Trevino

|

October 30, 2019

Want to avoid some of the mistakes when it comes to your MedSpa marketing? Or maybe you are already doing some of these and are not sure why they’re not working. Keep on listening. In this episode of the MedSpa Accelerator Podcast, we talk about the 5 Ways You Are Killing Your MedSpa Marketing Plan, and not in a good way.

Med Spa Accelerator Podcast

[PODCAST] Episode 43: 4 ways to increase your revenue

By

Luis Trevino

|

October 9, 2019

Of course, you want to make sure your business keeps growing; you want to keep bringing in revenue. But sometimes you get stuck in the process. You feel like you can't hit the bottom line. Today we want to help you out with this business bump. Get ready to write down the four guaranteed ways to increase your revenue!

Med Spa Accelerator Podcast

[PODCAST] Episode 42: The Ultimate Customer Journey

By

Maripili Menchaca

|

October 9, 2019

Do you have your customer journey mapped out? Having a customer journey is essential to any business. It helps to properly communicate with your staff how each touchpoint with a potential or current customer should look like. What should happen in each stage, what to do if it doesn’t work out, and how to set up for a successful interaction. In this week’s episode, we talk all about the ideal customer journey for your medspa. And if you’ve been wanting to outline yours, but haven’t yet, make sure to grab our free downloadable in this episode’s link.

Med Spa Accelerator Podcast

[PODCAST] Episode 41: Handling the Phones for Optimal Results

By

Luis Trevino

|

October 2, 2019

Do you have a set of expectations and processes for your staff when handling the phones? What about a training system so that every single call is an opportunity to not only help but close a current or potential client? We know that a negative experience or first impression will turn clients off to their consultation and will make them less likely to show up and make a purchase. Which is why this week's MedSpa Accelerator Podcast we discuss why and how to handle the phones for optimal results. Join us today to learn how to handle the phones in your Medspa for optimal results.

Med Spa Accelerator Podcast

[PODCAST] Episode 39: What's a Facebook Pixel & why you need one ASAP

By

Luis Trevino

|

September 18, 2019

3 functions, one pixel. You’ve probably heard of the term before, and people might have told you that you need it for marketing purposes. But what exactly is a Facebook pixel and how will it help? In today’s episode, we get a little technical and explain once and for all what a Facebook pixel is and how you can use it in your marketing strategy. Plus, members of our exclusive Facebook Group will get extra content where you can learn how to get your Pixel. Join us today!

Med Spa Accelerator Podcast

[PODCAST] Episode 38: 5 hacks to leverage the Instagram algorithm to your advantage.

By

Maripili Menchaca

|

September 11, 2019

We all know social media is one of THE best ways to get the word out there about your business… but sometimes it can get tricky. Some days you get a lot of engagement and likes and the next day it’s like no one is following you. Today, we wanted to focus on Instagram since it can make a GIANT impact on how you’re engaging with your audience when used correctly. Join us in this episode as we give you 5 of the best hacks to leverage the Instagram algorithm to your MedSpa advantage.

Med Spa Accelerator Podcast

[PODCAST] Episode 37: Marketing Tactics You Should Be Using to Promote Your Event

By

Maripili Menchaca

|

September 3, 2019

As we continue to talk all about hosting events for your practice, we dive into the marketing tactics you should be using to promote it. Once you have your strategy or overall campaign plan, we get to the actual means used to gain our objective: generate revenue and expand your brand. Sit with us as we walk you through everything you need to have to make your next event a success!

Med Spa Accelerator Podcast

[PODCAST] Episode 36: Strategies to Make Your Event a Success

By

Maripili Menchaca

|

August 28, 2019

In this two-part episode, we talk all about events for your medspa. We know how hosting events can help your practice generate revenue and expand your brand, which is why making it a success is crucial. Having the right strategies in place when it comes to planning your event will give you the head-start you need. Dive into this episode and discover how you can make your event more appealing and download the exact form we give our clients to help them reach their revenue goals.

Med Spa Accelerator Podcast

[PODCAST] Episode 35: Best Practices when Using text messages in your MedSpa

By

Maripili Menchaca

|

August 21, 2019

Have you considered text messaging as a marketing tool? Today's episode is exciting for us. We want to explain how to use text messaging as a powerful tool to boost your practice without investing lots of time nor a significant amount of effort. Let's cover the reasons why, the challenges involved, and what you can do according to the best practices that make SMS outstanding.

Med Spa Accelerator Podcast

[PODCAST] Episode 33: Best Practices to Follow Up & Schedule Your Leads

In this episode, Luis and Maripili talk about some of the best practices to follow up and schedule your new leads to get better conversions. After working with many MedSpas and practices around the U.S. and Canada, we noticed some key things that make following up with a lead more successful. We cover the different media you can use, how frequently and how to make it easier and more effective for your staff and front desk. Tune in today to listen to the full episode.

Business

5 THINGS You Need to Know When Hiring a Marketing Company

After speaking with a lot of MedSpa owners, we've heard a load of horror stories that we wish to nobody in the professional aesthetics field. That's why here and now we want to share with you five critical aspects to consider when choosing your marketing dream team.

Med Spa Accelerator Podcast

[PODCAST] Episode 32: Top 3 Excuses Clients Use to Not Close & How to Reply

In this episode, we talk about the 5 five things your Med Spa Website MUST have in order to convert leads into potential customers. Listen in to learn some of these quick tips you can do within an hour to start getting more leads into your practice. PLUS, this episode comes with a downloadable PDF that you can print out or send to your webmaster so they can make these changes.

Marketing

Facebook vs Google: Advertising for Your Med Spa

Confused about where to start investing in online marketing? In this article, you'll find some advice for your first steps in the online market!

Med Spa Accelerator Podcast

[PODCAST] Episode 31: 5 Things your MedSpa Website MUST Have

In this episode, we talk about the 5 five things your Med Spa Website MUST have in order to convert leads into potential customers. Listen in to learn some of these quick tips you can do within an hour to start getting more leads into your practice. PLUS, this episode comes with a downloadable PDF that you can print out or send to your webmaster so they can make these changes.

Med Spa Accelerator Podcast

[PODCAST] Episode 30: What to Look For in a Marketing Agency for Your MedSpa

In this episode, we talk all about the process of hiring a new marketing agency for your MedSpa. We talk about what you should be looking for, what you need to have before you start the process and what kind of questions you should ask when looking for a Marketing Agency.

Med Spa Accelerator Podcast

[PODCAST] Episode 29: Making the Transition from Employee to Med Spa Owner w/ Molly DeVries

In this episode, we have a very special guest with us, Molly DeVries from Orenda Med Spa from Castle Rock, Colorado. Make sure to tune in and learn how she's gone from Employee to running her own med spa and opening a second location after her first year in business.

Med Spa Accelerator Podcast

[PODCAST] Episode 28: 9 Numbers Your Med Spa Needs to Track To Grow

In this week’s episode, we talk about the 9 numbers you need to keep consistent track of. First off, we talk about the importance of the data that this gives you, which will help you make the best decisions on where and when to spend your money wisely for your specific goal. Identifying these numbers is very valuable. It can answer a lot of the questions you might have within your business. It will help you understand it better and create a strategy. Overall, this data will give you the leverage you need to grow your business.

Med Spa Accelerator Podcast

[PODCAST] Episode 25: How to Deal With Negative Reviews

In this episode, we cover 3 things you can do to deal with negative reviews in your med spa! Let's face it, bad reviews are something we have to deal with. In fact, we are not always going to get GREAT reviews. It's just part of being in business. And it is quite probable that sometimes you're going to get a few awful reviews as well. But let's make something very clear... Negative reviews don’t mean your business is bad. It is a chance to make it better.

Marketing

How to Identify Bottlenecks & Plug the Leaks in Your Med Spa

We all know that transitioning from working IN the business to ON the business can be challenging.

Marketing

[Testimonial Video] Lean Garber, CEO of DermacareHR Shares Testimonial on Everable

On today's episode of Grow Your Med Spa we have Leon Garber, CEO of Dermacare of Hampton Roads share his experience in working with us. Click in to have a listen.

Marketing

[VIDEO] How Med Spas & Cosmetic Practices Can Lower Their Cost of Patient Acquisition By 25-75%

Does your cosmetic practice advertise to acquire clients? If so did you know that most practices waste 90% of the advertising dollars by advertising to people who are not interested. Right now there are only 3% of the market that is actively pursuing a purchase of what you sell... just take a look at the graphic below:

Marketing

[VIDEO] How We Generate $33 CoolSculpting Consult Request

Today I'd like to share a case study video I created on how we're generating $33 CoolSculpting consult request. NOT JUST LEADS... Consult Request. Watch the video below to learn more.

Marketing

How To Use Big Data To 10X Your CoolSculpting Practice

Would you rather let MORE people know about CoolSculpting? Or, would you rather tell MORE of the RIGHT people? Right now, there are hundreds of people actively searching for CoolSculpting. And we can identify them by NAME.

Marketing

How To Get A Higher ROI From Google & Facebook Advertising

Google and Facebook work really well to get leads for CoolSculpting. But, they both have some serious drawbacks. Google AdWords is REALLY expensive. You pay a very high Cost Per Click for CoolSculpting. In some markets, it can be up to $100 per click.

Marketing

How this Med Spa got 126 CoolSculpting Leads in 7 days

120 leads in 7 days – that’s the kind of marketing campaign that’s a game changer for business. And that’s exactly what we did for this CoolSculpting Med Spa through our 3-Part Everable Marketing Framework…

Marketing

Medical Spa Promotional Offers to Gain New Patients Fast

People love deals. That’s why sites like Groupon, Livingsocial, etc. attract so many customers. And when it comes to the medical spa business, that’s no different. Before I go any further, you might be thinking.. “I dislike Groupon, it brings me the worst clients”. Many of you have tried it...

want more coolsculpting sales?

We have a 3-step framework that's proven to generate CoolSculpting sales for you on a consistent basis. Contact us today to request a free audit and strategy session.

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