contact us

send us your message

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form

Medical Spa Promotional Offers to Gain New Patients Fast

By

Luis Trevino

|

July 26, 2017

People love deals. That’s why sites like Groupon, Livingsocial, etc. attract so many customers. And when it comes to the medical spa business, that’s no different. Before I go any further, you might be thinking.. “I dislike Groupon, it brings me the worst clients”. Many of you have tried it and have had negative experiences with the type of people it brings in. ( Don’t worry we don’t like it either 😉 ) But let’s not confuse bad targeting with promotional offers.

The reality is everyone loves deals and we all want one, both the wealthy and not-so-wealthy alike. We feel good when we get one and it makes us feel like we came out on top. The problem with Groupon is not so much that it offers deals, but that it attracts the wrong type of people. So the issue isn’t the deal itself, but the targeting. Let’s keep that mind. 😃

Why do you need to have a promotional offer?

Have you been to the mall lately? Maybe you’ve noticed how each brand store has an ad on their window with:

  • 25% OFF Entire Purchase
  • 50% OFF Selected Items
  • Buy 1 Get 1 FREE
  • Etc…

They do this because they’re all competing for your business and they know that if you purchase with them once it’s highly likely that you’ll be loyal and you’ll continue to buy from them if you liked their product. Therefore, the promotions and special offers are factored into the cost of acquisition for the new customer and the returns are then calculated in the customer’s lifetime value.

The same principle holds true in the medical spa business. You’re talking about a $3 Billion industry with over 2,100 med spas in the U.S. alone. In order for your med spa to compete, you need to have a compelling offer and continuously build value with your clients.

Soon we’ll talk about how we can build value without discounting our services but for today’s purpose, here are the top 3 promotions our clients and other spas have used to rapidly gain new business.

1 - Free Trial or Service

Many places offer special prices on their services, though we’d go as far to say that you should offer something for free to get people through the door.

When someone is introduced to a medical spa, they’re typically hesitant to invest. They don’t know who the director or aestheticians are, what the spa style is, and whether or not it’s somewhere they’ll feel comfortable. That’s why a Free Microderm or Mini Facial, etc is huge for attracting new customers.

One of our clients offers a Free Microderm as a way to get people in and upsells them once they visit. Keep in mind that it’s important to have a system in place for in which making an upsell or cross-sell is seamless. If not, implementing a strategy like this is pointless.

2 - Gift Certificates

When consumers see a gift certificate for a specific service it creates motivation. This type of promotion works great for consumers who are thinking about doing a treatment but don’t have it top of mind at the moment and are just waiting for the right time to take action.

A gift certificate campaign has worked wonders for our CoolSculpting clients.

Bonus:

When you combine a gift certificate offer like this with a perfectly positioned Facebook advertising campaign, magic happens. 

3 - Free Consultations

You might already do free consultations, you might not. Don’t take them for granted. Our highest lead generation campaign EVER for a client was using a Free Consultation ad. We were able to generate 450 leads in 4 weeks with a ridiculous low ad spend!

Free consultation offers are great in specific markets and it’s definitely worth a shot giving it a try.

What other offers and promotions do you know of that have seen a huge success for their fitness marketing efforts? Let us know below!

featured posts
Med Spa Accelerator Podcast

Episode 55: Top 5 Instagram 2020 Trends for your MedSpa

Is 2020 bringing a lot of changes to Instagram? As we all know, social platforms keep on changing and with such so does our social marketing startegy. In this week's episode, we talk about the top 5 instagram trends that 2020 brings for you, and how you can adapt them in your medical aesthetics practice. Plus, we discuss what is this TikTok platform everyone is talking about and whether or not you should jump in on the tiktok train. So grab your coffee, and be ready to take notes n this content-packed episode!

Med Spa Accelerator Podcast

Episode 54: How to set up goals for your MedSpa

Have you set up goals for your business yet? Depending on what stage business is in, you should be creating specific goals that will help you take it to the next level. In this week's episode of the MedSpa Accelerator Podcast, we talk about the 4 main stages that an aesthetics business can go through. We explain what is happening in each of these stages and what are the objectives you need to focus on to keep moving forward. This episode is one you will want to really listen to and pause as we ask you some questions about your business, it's future and what is it that you want to do with it. Are you ready? Let's dive in!

Med Spa Accelerator Podcast

[PODCAST] Episode 51: Top Favorite Takeaways This Year

We compiled your favorite episodes and takeaways from this year and talk about why these will help your business to your next level. If you have been wanting to binge on this podcast and not sure where to start, these top 5 episodes are our audience's recommendation, since they are our most listened to episodes. And they are right to choose these! Join us in this episode, as we give you the rundown of what to take away from our top 5.