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CEO

Luis Trevino

Luis is the CEO of Everable and the Founder of The CoolSculpting Leadership Network on Linkedin

about me

Luis is the CEO of Everable and the Founder of The CoolSculpting Leadership Network on Linkedin

my latest posts
Med Spa Accelerator Podcast

Episode 54: How to set up goals for your MedSpa

By

Luis Trevino

|

May 2, 2019

Have you set up goals for your business yet? Depending on what stage business is in, you should be creating specific goals that will help you take it to the next level. In this week's episode of the MedSpa Accelerator Podcast, we talk about the 4 main stages that an aesthetics business can go through. We explain what is happening in each of these stages and what are the objectives you need to focus on to keep moving forward. This episode is one you will want to really listen to and pause as we ask you some questions about your business, it's future and what is it that you want to do with it. Are you ready? Let's dive in!

Med Spa Accelerator Podcast

Episode 53: How to Have a 90% Close Rate on Cold Leads with Dana Smith

By

Luis Trevino

|

May 2, 2019

You get leads and they come in, but do they make an investment with you? In this podcast episode, Dana Smith from Laser Smart Skin joins us to tell us her secret on how she has been having a 90% close rate on cold leads! That means that for every 10 people, 9 end up purchasing a service. How amazing is that? Not only does she close them, but has been able to up-sell them and make this an extremely profitable campaign. And if you have not guessed it yet, yes, it's all in the consultation and follow up. But we don't want to give anything away, so just click play!

Business

Measuring, Managing, and Growing Your MedSpa with PatientGem

By

Luis Trevino

|

August 15, 2019

Not just running marketing campaigns while receiving your customers can get a little draining. But it might even be inefficient, you could be losing valuable customers, and you don't even know it! Let us share with you a powerful tool created to help people like you to boost their MedSpa to the limit -and beyond-!

Med Spa Accelerator Podcast

[PODCAST] Episode 47: 36 Marketing Concepts You Need to Know

By

Luis Trevino

|

May 2, 2019

Marketing is a field that quickly moves forward so there are a bunch of new terms emerging every now and then and we want to make sure YOU know them. Whether you are planning your marketing for next year, talking to a new marketing company or you just want to understand your numbers and strategies better, these are 36 Marketing Concepts You Need To Know as a business and medspa owner.

Med Spa Accelerator Podcast

[PODCAST] Episode 45: Things You Can Do To Have A Successful Pop Up Event

By

Luis Trevino

|

May 2, 2019

You've got a pop-up event coming up and have no idea what to do to make it successful? This episode starts at the very basics, talking about what a pop-up event is and how to determine if it is a good opportunity for your business. We then talk about some of the things you should prep prior to the event and well as actionable tactics to get people to come to you. If you have been struggling with this part o your business, or you just want some fresh ideas, this episode is for you!

Med Spa Accelerator Podcast

[PODCAST] Episode 44: 5 Ways You Are Killing Your MedSpa Marketing Plan

By

Luis Trevino

|

May 2, 2019

Want to avoid some of the mistakes when it comes to your MedSpa marketing? Or maybe you are already doing some of these and are not sure why they’re not working. Keep on listening. In this episode of the MedSpa Accelerator Podcast, we talk about the 5 Ways You Are Killing Your MedSpa Marketing Plan, and not in a good way.

Med Spa Accelerator Podcast

[PODCAST] Episode 43: 4 ways to increase your revenue

By

Luis Trevino

|

May 2, 2019

Of course, you want to make sure your business keeps growing; you want to keep bringing in revenue. But sometimes you get stuck in the process. You feel like you can't hit the bottom line. Today we want to help you out with this business bump. Get ready to write down the four guaranteed ways to increase your revenue!

Med Spa Accelerator Podcast

[PODCAST] Episode 41: Handling the Phones for Optimal Results

By

Luis Trevino

|

May 2, 2019

Do you have a set of expectations and processes for your staff when handling the phones? What about a training system so that every single call is an opportunity to not only help but close a current or potential client? We know that a negative experience or first impression will turn clients off to their consultation and will make them less likely to show up and make a purchase. Which is why this week's MedSpa Accelerator Podcast we discuss why and how to handle the phones for optimal results. Join us today to learn how to handle the phones in your Medspa for optimal results.

Med Spa Accelerator Podcast

[PODCAST] Episode 39: What's a Facebook Pixel & why you need one ASAP

By

Luis Trevino

|

May 2, 2019

3 functions, one pixel. You’ve probably heard of the term before, and people might have told you that you need it for marketing purposes. But what exactly is a Facebook pixel and how will it help? In today’s episode, we get a little technical and explain once and for all what a Facebook pixel is and how you can use it in your marketing strategy. Plus, members of our exclusive Facebook Group will get extra content where you can learn how to get your Pixel. Join us today!

Med Spa Accelerator Podcast

[PODCAST] Episode 33: Best Practices to Follow Up & Schedule Your Leads

By

Luis Trevino

|

May 2, 2019

In this episode, Luis and Maripili talk about some of the best practices to follow up and schedule your new leads to get better conversions. After working with many MedSpas and practices around the U.S. and Canada, we noticed some key things that make following up with a lead more successful. We cover the different media you can use, how frequently and how to make it easier and more effective for your staff and front desk. Tune in today to listen to the full episode.

Med Spa Accelerator Podcast

[PODCAST] Episode 32: Top 3 Excuses Clients Use to Not Close & How to Reply

By

Luis Trevino

|

May 2, 2019

In this episode, we talk about the 5 five things your Med Spa Website MUST have in order to convert leads into potential customers. Listen in to learn some of these quick tips you can do within an hour to start getting more leads into your practice. PLUS, this episode comes with a downloadable PDF that you can print out or send to your webmaster so they can make these changes.

Marketing

Facebook vs Google: Advertising for Your Med Spa

By

Luis Trevino

|

July 26, 2017

Confused about where to start investing in online marketing? In this article, you'll find some advice for your first steps in the online market!

Med Spa Accelerator Podcast

[PODCAST] Episode 31: 5 Things your MedSpa Website MUST Have

By

Luis Trevino

|

May 2, 2019

In this episode, we talk about the 5 five things your Med Spa Website MUST have in order to convert leads into potential customers. Listen in to learn some of these quick tips you can do within an hour to start getting more leads into your practice. PLUS, this episode comes with a downloadable PDF that you can print out or send to your webmaster so they can make these changes.

Med Spa Accelerator Podcast

[PODCAST] Episode 30: What to Look For in a Marketing Agency for Your MedSpa

By

Luis Trevino

|

May 2, 2019

In this episode, we talk all about the process of hiring a new marketing agency for your MedSpa. We talk about what you should be looking for, what you need to have before you start the process and what kind of questions you should ask when looking for a Marketing Agency.

Med Spa Accelerator Podcast

[PODCAST] Episode 29: Making the Transition from Employee to Med Spa Owner w/ Molly DeVries

By

Luis Trevino

|

May 2, 2019

In this episode, we have a very special guest with us, Molly DeVries from Orenda Med Spa from Castle Rock, Colorado. Make sure to tune in and learn how she's gone from Employee to running her own med spa and opening a second location after her first year in business.

Med Spa Accelerator Podcast

[PODCAST] Episode 28: 9 Numbers Your Med Spa Needs to Track To Grow

By

Luis Trevino

|

May 2, 2019

In this week’s episode, we talk about the 9 numbers you need to keep consistent track of. First off, we talk about the importance of the data that this gives you, which will help you make the best decisions on where and when to spend your money wisely for your specific goal. Identifying these numbers is very valuable. It can answer a lot of the questions you might have within your business. It will help you understand it better and create a strategy. Overall, this data will give you the leverage you need to grow your business.

Marketing

How to Identify Bottlenecks & Plug the Leaks in Your Med Spa

By

Luis Trevino

|

July 26, 2017

We all know that transitioning from working IN the business to ON the business can be challenging.

Marketing

[Testimonial Video] Lean Garber, CEO of DermacareHR Shares Testimonial on Everable

By

Luis Trevino

|

July 26, 2017

On today's episode of Grow Your Med Spa we have Leon Garber, CEO of Dermacare of Hampton Roads share his experience in working with us. Click in to have a listen.

Marketing

[VIDEO] How Med Spas & Cosmetic Practices Can Lower Their Cost of Patient Acquisition By 25-75%

By

Luis Trevino

|

July 26, 2017

Does your cosmetic practice advertise to acquire clients? If so did you know that most practices waste 90% of the advertising dollars by advertising to people who are not interested. Right now there are only 3% of the market that is actively pursuing a purchase of what you sell... just take a look at the graphic below:

Marketing

[VIDEO] How We Generate $33 CoolSculpting Consult Request

By

Luis Trevino

|

July 26, 2017

Today I'd like to share a case study video I created on how we're generating $33 CoolSculpting consult request. NOT JUST LEADS... Consult Request. Watch the video below to learn more.

Marketing

How To Use Big Data To 10X Your CoolSculpting Practice

By

Luis Trevino

|

July 26, 2017

Would you rather let MORE people know about CoolSculpting? Or, would you rather tell MORE of the RIGHT people? Right now, there are hundreds of people actively searching for CoolSculpting. And we can identify them by NAME.

Marketing

How To Get A Higher ROI From Google & Facebook Advertising

By

Luis Trevino

|

July 26, 2017

Google and Facebook work really well to get leads for CoolSculpting. But, they both have some serious drawbacks. Google AdWords is REALLY expensive. You pay a very high Cost Per Click for CoolSculpting. In some markets, it can be up to $100 per click.

Marketing

How this Med Spa got 126 CoolSculpting Leads in 7 days

By

Luis Trevino

|

July 26, 2017

120 leads in 7 days – that’s the kind of marketing campaign that’s a game changer for business. And that’s exactly what we did for this CoolSculpting Med Spa through our 3-Part Everable Marketing Framework…

Marketing

Medical Spa Promotional Offers to Gain New Patients Fast

By

Luis Trevino

|

July 26, 2017

People love deals. That’s why sites like Groupon, Livingsocial, etc. attract so many customers. And when it comes to the medical spa business, that’s no different. Before I go any further, you might be thinking.. “I dislike Groupon, it brings me the worst clients”. Many of you have tried it...

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featured posts
Med Spa Accelerator Podcast

Episode 55: Top 5 Instagram 2020 Trends for your MedSpa

Is 2020 bringing a lot of changes to Instagram? As we all know, social platforms keep on changing and with such so does our social marketing startegy. In this week's episode, we talk about the top 5 instagram trends that 2020 brings for you, and how you can adapt them in your medical aesthetics practice. Plus, we discuss what is this TikTok platform everyone is talking about and whether or not you should jump in on the tiktok train. So grab your coffee, and be ready to take notes n this content-packed episode!

Med Spa Accelerator Podcast

Episode 54: How to set up goals for your MedSpa

Have you set up goals for your business yet? Depending on what stage business is in, you should be creating specific goals that will help you take it to the next level. In this week's episode of the MedSpa Accelerator Podcast, we talk about the 4 main stages that an aesthetics business can go through. We explain what is happening in each of these stages and what are the objectives you need to focus on to keep moving forward. This episode is one you will want to really listen to and pause as we ask you some questions about your business, it's future and what is it that you want to do with it. Are you ready? Let's dive in!

Med Spa Accelerator Podcast

[PODCAST] Episode 51: Top Favorite Takeaways This Year

We compiled your favorite episodes and takeaways from this year and talk about why these will help your business to your next level. If you have been wanting to binge on this podcast and not sure where to start, these top 5 episodes are our audience's recommendation, since they are our most listened to episodes. And they are right to choose these! Join us in this episode, as we give you the rundown of what to take away from our top 5.