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Facebook vs Google: Advertising for Your Med Spa

By

Luis Trevino

|

July 26, 2017

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So you are ready to invest in online marketing, but you don't know whether you should use Facebook or Google? Then this blog post is for you! Keep reading to get some insights on each platform in order to get the best from your advertising dollars. The trick is in the testing and evaluation of these results.  What is working and what is not? Which platforms are truly converting leads?

Facebook and Google are the most significant advertising platforms available in the market, but each one has a very distinct approach, that's why our suggestion is to try both for starters. Your first investment should go 50-50 for you to get to know which one gives you better results. Not just views, and likes, but actual patients going through your door to get your services. Test everything! This way, you don't have to wait to see which platform yields the best return.

Your goal should always be money well spent -- meaning getting the best results possible from each platform, so, keep in mind that getting random, disorganized results is not enough to develop a strong-built strategy. Our Client relationship tracking software showcases from where you get your visits, this information is invaluable to state which platforms are truly converting leads into clients.

Now let me explain what the significant differences are between Google and Facebook. 

Google is a platform for quick wins. Why? Because here you'll find the 3% of the market that is in active search for your service, those clients eager to get what you offer. But here in Google, you'll also find great competitors, and you'll have to come strong with a winning strategy that gets you to the first search result page given that 80% of all the traffic goes only to the top 3 rankings. 

Now, with Facebook, the approach is different. Here you'll deal with the other 97% of the market which is just passively looking around. You have to use the space to build your brand as an authority in your field and establish yourself as a local expert. Education and nurture are essential to keep relevance in this non-active searchers that should think about you whenever they are ready to get your service. 

It's all about the strategy implementation. If you feel lost or confused, visit our web page everable.io. Our team of expert marketers will gladly assist you! 


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This episode is being sponsored by PatientGem. Visit www.gopatientgem.com to get a FREE 2-Week Trial.
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