Dear CoolSculpting Practice,
Google and Facebook work really well to get leads for CoolSculpting. But, they both have some serious drawbacks.
Google AdWords is REALLY expensive. You pay a very high Cost Per Click for CoolSculpting. In some markets, it can be up to $100 per click.
But you get the most relevant leads because they are SEARCHING for a solution. Because of that, you will always pay a premium for those people.
Facebook allows you to target any major demographic or interest. You hope that the lower cost offsets the fact that many people who see the ads are unqualified.
You can get a lot of CoolSculpting leads, but the truth is many of them are worthless because they are not ready to buy.
Someone who downloads a coupon for a treatment not sold on the idea of CoolSculpting is as unqualified as offering free Lamborghini test drives to homeless people.
All of this leads to you and your staff wasting your time, effort, and money on unprofitable sales leads.
So how can you get the cost of Facebook with the quality of Google Search?
Build a list of people who are searching for CoolSculpting and browsing websites that indicate they are going to make a purchase.
How is that done? Well, that is our secret sauce.
If you want the "Secret Sauce" then I explain it fully in this short video: