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Measuring, Managing, and Growing Your MedSpa with PatientGem

By

Luis Trevino

|

August 15, 2019

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Think about all the tools you need to manage your business marketing. You need a tool for e-mail, another for two-way text messaging, an online calendar, call tracking and recording, reviewing generation and management, a CRM pipeline. And we are talking only about the basics. 

PatientGem is a marketing software that we use to enhance marketing automation for MedSpas, putting all the tools you need for this process in ONE place. This way, you add flexibility while providing the opportunity to stay a lot more organized, making it easier to understand what is going on with your business. 


Measure the results you are getting from your active campaigns.  

Knowing what your money is doing is essential. Being able to track the results for your campaigns and measure the conversion rate allows you to invest your money wisely. All of this with easy to read graphics and numbers displayed in your dashboard. 


Let's look at the amount of money we spent on advertising during the month and how many conversions were generated during this period.

When you calculate the ratio, you'll be able to read the actual cost of each conversion & lead you got. This valuable information will showcase which are the best practices, and what you have to change and improve to achieve the best results. 


Conversion rate: Know your numbers.

Once that we have all the necessary data acquired and organized, let's talk about reverse engineering growth in your business. You know now that investing a certain amount of money -for example, $2,000 - resulted in a revenue of $30,200. But this month, you want to push the bottom line and earn $50,000. By now, you know that your return rate is 15%, which allows you to calculate how much more money you need to invest to achieve your goal.

PatientGem is an outstanding tool, yes, but for it to do wonders for you, you need to KNOW your numbers. Lucky you, in our podcast, we talk about everything related to marketing strategies. Needless to say, we teach you how to make the most out of PatientGem. We invite you to take a look at chapter 28! Click the following link www.everable.io/post/podcast-episode-28 and learn all about  critical numbers you should monitor to improve your business lead generation! You can hear our podcast, watch our YouTube video OR read our blog post, and write down some notes!  

Let us tell you; this is just the tip of the iceberg. Patient Gem is what your MedSpa requires to exceed your expectations and evolve your practice. If you want to know more about our marketing secrets, do not hesitate to contact us through our social media! We want to give you an unfair advantage over the competition!


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