contact us

send us your message

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form

How this Med Spa got 126 CoolSculpting Leads in 7 days


Luis Trevino


July 26, 2017

120 leads in 7 days – that’s the kind of marketing campaign that’s a game changer for business. And that’s exactly what we did for this CoolSculpting Med Spa through our 3-Part Everable Marketing Framework

First and foremost, let’s break down what we mean by “leads.” This includes actual form submissions, phone calls, and texts that are all unique (as in over 126 people individually made contact with the med spa and opted in to their offer - we’ll talk about “the offer” below).

Now, let’s talk about the process and how we managed to kill it for our client!

Within 24 hours of launching this med spa's marketing campaign, they got 20 leads.

This was pretty good for the first day, considering the med spa would only get between 7 - 13 leads a week, so both the Create the Bridge team and our client were pretty happy. Here’s a breakdown of how we got those 20 leads in 1st day.

But what’s even more exciting is that the success didn’t stop there. Each day continuously brought in an insane amount of prospects. And before we knew it, our client had over 126 opportunities knocking at their door because of Cool FACTOR, which relies heavily on Facebook advertising. And this is just one reason so many businesses now choose to advertise through Facebook rather than any other outlet… like Google Ads or SEO. Take a look at 4 other reasons your med spa should do the same:

And finally… let’s break down the entire process that took our client to the next level. Introducing The Everable Method:

The Everable Method

We love working with med spas because we know how to create effective campaigns for them. Our program, , caters to med spas who want to double or triple their business and bring in tons of new CoolSculpting appointments.

  • Facebook ads
  • Audience
  • Capture
  • Traffic
  • Offer
  • Retargeting

All 6 of these strategies were used to generate the 120 leads in 7 days for our client. The Facebook ads highlighted the med spa’s promotion at the time. Our client wanted to showcase 2 offers: 1 free CoolSculpting consultation or an $500 OFF 2 treatment gift certificate. Both are great deals. So with super niche Facebook targeting through their audience settings, an awesome image, and great text, the ads were total clickbait. From there, the user clicked on the Facebook ad and was taken to a landing page where they filled out their name, email, and phone number to redeem the offer. Here’s a sneak peek of the page – but just a glimpse:

On the landing page was also a video of our CoolSculpting promotion and targeted the challenges the audience faced, getting rid of stubborn fat, for example. This allowed people to build trust by knowing we understood their problem.

So once someone opted in, they were taken to a thank you page and placed into our emailing list (MailChimp) that triggered the automation process. To confirm that the form submission was received, each consumer got an instant email with the promotion certificate – either the free CoolSculpting consultation or the $500 OFF 2 treatments. We were also sent emails of these leads so we could see the success, too.

The last part of the campaign was the retargeting. We wanted to make sure that whoever clicked our client’s Facebook ad saw that offer again in their newsfeed later on. So if someone clicked the ad and decided they weren’t ready to sign up for the CoolSculpting consultation or the $500 OFF 2 treatments on the landing page, that offer would follow them elsewhere online. And since users who are retargeted to are 70% more likely to convert, this was a huge part of the process.

So before we dig into the numbers of our client’s campaign, check out our free demo to see an in-depth video of how the Cool FACTOR process was done specifically for this med spa.


One week, one CoolSculpting Med Spa, one effective campaign… And it all resulted in this:

  • 126 leads in 7 days
  • $0.63 Cost Per Click (CPC)
  • 548 total clicks to their Facebook ads
  • $2.77 cost per lead

Not only did The Everable Method get our client more leads than they’ve ever received in any other week, but it gave more consumers exactly what they wanted – access to a great deal that provided high quality value, a simple process, and tons of personality. If you’re a CoolSculpting Med Spa interested in gaining more members, you need The Everable Method.

featured posts
Med Spa Accelerator Podcast

Episode 55: Top 5 Instagram 2020 Trends for your MedSpa

Is 2020 bringing a lot of changes to Instagram? As we all know, social platforms keep on changing and with such so does our social marketing startegy. In this week's episode, we talk about the top 5 instagram trends that 2020 brings for you, and how you can adapt them in your medical aesthetics practice. Plus, we discuss what is this TikTok platform everyone is talking about and whether or not you should jump in on the tiktok train. So grab your coffee, and be ready to take notes n this content-packed episode!

Med Spa Accelerator Podcast

Episode 54: How to set up goals for your MedSpa

Have you set up goals for your business yet? Depending on what stage business is in, you should be creating specific goals that will help you take it to the next level. In this week's episode of the MedSpa Accelerator Podcast, we talk about the 4 main stages that an aesthetics business can go through. We explain what is happening in each of these stages and what are the objectives you need to focus on to keep moving forward. This episode is one you will want to really listen to and pause as we ask you some questions about your business, it's future and what is it that you want to do with it. Are you ready? Let's dive in!

Med Spa Accelerator Podcast

[PODCAST] Episode 51: Top Favorite Takeaways This Year

We compiled your favorite episodes and takeaways from this year and talk about why these will help your business to your next level. If you have been wanting to binge on this podcast and not sure where to start, these top 5 episodes are our audience's recommendation, since they are our most listened to episodes. And they are right to choose these! Join us in this episode, as we give you the rundown of what to take away from our top 5.