Are your Seasonal Marketing campaigns ready to go? Seasonal Marketing consists of adjusting your online marketing campaigns to the ongoing events; in other words, targeting important events and national or global holidays for your MedSpa community. Now is the right time to figure out how you're going to leverage those events to reap the most benefit, driving more attention to your product or service in the interest of boosting your MedSpa revenue. Keep reading to learn more about this strategy!

Due to the COVID-19, we live under many social distancing protocols to keep us as protected as possible. Needless to say, it can get a bit troublesome for MedSpas to maintain their usual event schedule flowing smoothly, how can you share the excitement from afar? For instance, hosting events would be a completely crazy idea, unless…

There's a solid chance that you already came across issues regarding your ads due to the latest Facebook Update. When talking about THIS leading social platform, there's always something new in the works. Sometimes we LOVE the new features (messenger), and sometimes we don't (whenever there's a new interface just when you were finally adjusting to the changes.) We created this blog to help you understand what's going on with the latest Facebook update and what does it mean for YOU and your digital marketing campaigns!

Just like that, May is here! And despite the craziness around Coronavirus -not to mention the Murder Hornets- this month comes with good news and the promise of letting business owners open up their doors and get back on track to make some money after the Great Shutdown. What we love the most about this re-opening is that we'll get to enjoy the feeling of those first stages when opening up a business all over again, it'll be like starting from scratch! Find out in today’s episode the optimal practices to implement inside your MedSpa to take it to the next level!

You know that you should be advertising on Google and Facebook and all the places, so you are. But it just feels like you are burning through money with no results. Not enough leads come in or if they do, they are just not ready to buy. And you have to hunt them down to actually get them in through the door. Don’t even know if you are getting your investment back. Sound familiar? Are you working with an advertising campaign and not getting the desired results? Let's talk about a little something we always discuss when on-boarding new clients to the Everable Success-Ship.

The best way to increase your value in this downtime is by improving: improving your systems, improving your staff, improving your strategies... focus on ways you can tangibly improve and better yourself and your business.

Is 2020 bringing a lot of changes to Instagram? As we all know, social platforms keep on changing and with such so does our social marketing startegy. In this week's episode, we talk about the top 5 instagram trends that 2020 brings for you, and how you can adapt them in your medical aesthetics practice. Plus, we discuss what is this TikTok platform everyone is talking about and whether or not you should jump in on the tiktok train. So grab your coffee, and be ready to take notes n this content-packed episode!

It's 2020, a brand new decade awaits. You must know by now that in ten years a lot of things can -and will- happen, so we want you to be ready for everything! Let's dive into the 5 Things To Make 2020 Your Best Year Yet! These are sure to work as game changers in regards to bringing satisfied clients to your business!

We compiled your favorite episodes and takeaways from this year and talk about why these will help your business to your next level. If you have been wanting to binge on this podcast and not sure where to start, these top 5 episodes are our audience's recommendation, since they are our most listened to episodes. And they are right to choose these! Join us in this episode, as we give you the rundown of what to take away from our top 5.

The year is almost over and it is the time to sit down and review what happened in your business this year. What worked, what you should be doing more of, what needs some work and what totally sucked. And that is just what we did for you in this episode. We talk, not only about marketing and advertising trends, but also we dive into business operations and how that affect a business to thrive to its fullest.

We are wrapping up 2019 giving you all the tools you need to welcome 2020 stronger than ever. So, in this episode, we're going to walk you through this guide of hacks you can use to improve marketing & your sales for your Medical Spa to grow and give you the results you want.

You've listened to our strategy behind marketing and promoting events for your business, but in this episode, we go even deeper and walk you through the EXACT process and everything we did to help our client make $118,100 in a 4-day CoolSculpting event. Tune in to get all the details and make your next event a success. PLUS, we have a great Black Friday special to help you get started you won't want to miss.

The Holiday Season is just around the corner, and if you have no idea what to do to make this the BEST season yet, we are here for you. In this week's episode, we sit down and talk to you about what you can do to get ready to JINGLE all the way to make the most out of your digital investment this time of year. We talk all things marketing for a holiday, including planning tips, customer behaviors, tactics, trends for 2019, as well as how to create the perfect special for your audience and fun things you can do to stand out from the crowd.

You must know customer service is complicated -more of an art than a business-related task if you ask us.- You have a great responsibility for your shoulders, and sometimes that can be exhausting and stressful! And we don't want you to feel that way. We believe that with the proper tools and training can leverage those bad feelings, allowing you to become the next phone handler master.

Do you have your customer journey mapped out? Having a customer journey is essential to any business. It helps to properly communicate with your staff how each touchpoint with a potential or current customer should look like. What should happen in each stage, what to do if it doesn’t work out, and how to set up for a successful interaction. In this week’s episode, we talk all about the ideal customer journey for your medspa. And if you’ve been wanting to outline yours, but haven’t yet, make sure to grab our free downloadable in this episode’s link.

We all know social media is one of THE best ways to get the word out there about your business… but sometimes it can get tricky. Some days you get a lot of engagement and likes and the next day it’s like no one is following you. Today, we wanted to focus on Instagram since it can make a GIANT impact on how you’re engaging with your audience when used correctly. Join us in this episode as we give you 5 of the best hacks to leverage the Instagram algorithm to your MedSpa advantage.

As we continue to talk all about hosting events for your practice, we dive into the marketing tactics you should be using to promote it. Once you have your strategy or overall campaign plan, we get to the actual means used to gain our objective: generate revenue and expand your brand. Sit with us as we walk you through everything you need to have to make your next event a success!

In this two-part episode, we talk all about events for your medspa. We know how hosting events can help your practice generate revenue and expand your brand, which is why making it a success is crucial. Having the right strategies in place when it comes to planning your event will give you the head-start you need. Dive into this episode and discover how you can make your event more appealing and download the exact form we give our clients to help them reach their revenue goals.

Have you considered text messaging as a marketing tool? Today's episode is exciting for us. We want to explain how to use text messaging as a powerful tool to boost your practice without investing lots of time nor a significant amount of effort. Let's cover the reasons why, the challenges involved, and what you can do according to the best practices that make SMS outstanding.

After speaking with a lot of MedSpa owners, we've heard a load of horror stories that we wish to nobody in the professional aesthetics field. That's why here and now we want to share with you five critical aspects to consider when choosing your marketing dream team.

In this episode, we cover 3 things you can do to deal with negative reviews in your med spa! Let's face it, bad reviews are something we have to deal with. In fact, we are not always going to get GREAT reviews. It's just part of being in business. And it is quite probable that sometimes you're going to get a few awful reviews as well. But let's make something very clear... Negative reviews don’t mean your business is bad. It is a chance to make it better.