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Measuring, Managing, and Growing Your MedSpa with PatientGem

By

Luis Trevino

|

August 15, 2019

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Think about all the tools you need to manage your business marketing. You need a tool for e-mail, another for two-way text messaging, an online calendar, call tracking and recording, reviewing generation and management, a CRM pipeline. And we are talking only about the basics. 

PatientGem is a marketing software that we use to enhance marketing automation for MedSpas, putting all the tools you need for this process in ONE place. This way, you add flexibility while providing the opportunity to stay a lot more organized, making it easier to understand what is going on with your business. 


Measure the results you are getting from your active campaigns.  

Knowing what your money is doing is essential. Being able to track the results for your campaigns and measure the conversion rate allows you to invest your money wisely. All of this with easy to read graphics and numbers displayed in your dashboard. 


Let's look at the amount of money we spent on advertising during the month and how many conversions were generated during this period.

When you calculate the ratio, you'll be able to read the actual cost of each conversion & lead you got. This valuable information will showcase which are the best practices, and what you have to change and improve to achieve the best results. 


Conversion rate: Know your numbers.

Once that we have all the necessary data acquired and organized, let's talk about reverse engineering growth in your business. You know now that investing a certain amount of money -for example, $2,000 - resulted in a revenue of $30,200. But this month, you want to push the bottom line and earn $50,000. By now, you know that your return rate is 15%, which allows you to calculate how much more money you need to invest to achieve your goal.

PatientGem is an outstanding tool, yes, but for it to do wonders for you, you need to KNOW your numbers. Lucky you, in our podcast, we talk about everything related to marketing strategies. Needless to say, we teach you how to make the most out of PatientGem. We invite you to take a look at chapter 28! Click the following link www.everable.io/post/podcast-episode-28 and learn all about  critical numbers you should monitor to improve your business lead generation! You can hear our podcast, watch our YouTube video OR read our blog post, and write down some notes!  

Let us tell you; this is just the tip of the iceberg. Patient Gem is what your MedSpa requires to exceed your expectations and evolve your practice. If you want to know more about our marketing secrets, do not hesitate to contact us through our social media! We want to give you an unfair advantage over the competition!


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Are you subscribed to our podcast? If you’re not, we want to encourage you to do that today. We don’t want you to miss an episode. 

Check it out and listen on iTunes http://bit.ly/MedSpaAcceleratorPodcast or Spotify https://spoti.fi/2VKE8tk

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our podcast
LISTEN TO OUR PODCAST

The Med Spa Accelerator Podcast

Are you subscribed to our podcast? If you’re not, we want to encourage you to do that today. We don’t want you to miss an episode.

Check it out and listen on Itunes & Spotify

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featured posts
Med Spa Accelerator Podcast

Episode 61: How to Stand Out from the Competition

Have you ever asked yourself how you can stand out from the competition? We bet you do! In today's episode, we'll talk about all you need to know & implement to get a formidable competitive advantage! From keeping up with trends to tactics and creating your very own secret sauce to spice your practice with success! Let's dive into all the tools you need to grow your practice.

Med Spa Accelerator Podcast

[PODCAST] Episode 28: 9 Numbers Your Med Spa Needs to Track To Grow

In this week’s episode, we talk about the 9 numbers you need to keep consistent track of. First off, we talk about the importance of the data that this gives you, which will help you make the best decisions on where and when to spend your money wisely for your specific goal. Identifying these numbers is very valuable. It can answer a lot of the questions you might have within your business. It will help you understand it better and create a strategy. Overall, this data will give you the leverage you need to grow your business.