contact us

send us your message

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form

[PODCAST] Episode 39: What's a Facebook Pixel & why you need one ASAP

By

Luis Trevino

|

May 2, 2019

Join our mailing list for updates!

You know we love Facebook advertising, in the end, who doesn't want to be relevant in one of the broadest Social Media platforms nowadays? Today we're going to get technical, but don't worry! We'll be guiding you step by step through understanding Facebook Pixel, from what is it to how to use it to your advantage. 

No, we are not talking about an image. 

We've learned from experience that some med spa owners or managers aren't familiar with what a Facebook Pixel is. But as marketing experts, we'll tell you two things: yes, you need it -and no, no programming skills are required so, you can breathe now-.  

The Facebook Pixel is a piece of JavaScript code Facebook generates for you when you create your ad account. The importance of having this code goes around you being able to add it to your landing pages and your website. Think of this as a way for your business website to communicate data with Facebook. Ultimately, this will mean Facebook will be giving better results when generating new leads. 

Ok, sounds great! Where is this Pixel? 

First of all, you need to have your Adds Manager account active. When you create a Fan page like a business account, you already have an Adds Manager account linked to it. If you want to create a Business Manager account, you can do it at https://business.facebook.com

Within de Ad account, you can go to the "Pixel" section reading "Create your Pixel." Once you have this, you can put it on your website, your landing pages, and start your communication with Facebook. As time goes by and data starts accumulating, it will let the platform know and therefore, we can know what is working and what isn't to improve your current status. 

The art of tracking conversions. 

People mainly use the Pixel to track conversions. When you add a Pixel to your different websites and landing pages, it triggers each time a person clicks over your ad or opts-in. It will then, collect the information of the people who clicked over your various ads. Then, in your ads manager, you can see where you got each of your clicks and leads. In a nutshell, you know who you reached, and who you engaged with your ads.

Needless to say, here we are talking about valuable data to improve your overall Facebook campaigns by boosting your marketing strategies, after evaluating your previous results. 

Facebook: Your partner in sales.  

Facebook's algorithm is working behind the scenes, always trying to give you optimal results. If you want leads, the algorithm will work to get you there in the most affordable way as long as you keep feeding it the right data. What it does is evaluate the market and choose people who frequently opt-in to businesses similar to yours. It's only then when Facebook sends your advertising to the targeted market.  

The Pixel plays a critical part in here as it is the provider of data that helps out to cut the edges of your audience for better marketing results. If it performs wonders by itself, imagine if you feed Pixel with more information from your other landing pages! 

Spend your money wisely.

Investing your money in functional advertising has never been so easy.  After reading the Pixel's collected data, you'll know critical information about your different campaigns and strategies, allowing you to evaluate the price-performance ratio. This way, you can make an informed decision on where you should be adding more money and which campaigns should be turned off. Keeping only the campaigns that bring you quality leads, and joy -Marie Kondo will be proud of you-. Keep in mind that all this data is essential to spend your time and money smartly. 

We hope that after reading this information, you go and copy-paste your Pixel to your website & landing pages! Believe us when we say that re-targeting your audience will go a long distance and humongous revenue results. If you have further doubts, do not hesitate in contacting us! We love to help MedSpas thrive, and we know exactly how to do that. 


-

Welcome everyone to the Med Spa Accelerator Podcast! Brought to you by Cas Clinical Consulting & Everable Marketing! We’re excited to bring this podcast to you where we’ll be discussing the latest hacks and best practices in marketing and running a profitable medspa.


Subscribe & Review in iTunes

Are you subscribed to our podcast? If you’re not, we want to encourage you to do that today. We don’t want you to miss an episode. 
Now, if you’re loving this content, we would be really grateful if you left us a review over on iTunes. Those reviews help other people find our podcast and they’re also fun for us to go in and read. Select “Ratings and Reviews” and “Write a Review” and let us know what your favorite part of the podcast is. Thank you!


LISTEN TO OUR PODCAST:

The Med Spa Accelerator Podcast.
Are you subscribed to our podcast? If you’re not, we want to encourage you to do that today. We don’t want you to miss an episode. 


Check it out and listen on iTunes  http://bit.ly/MedSpaAcceleratorPodcast or Spotify! https://spoti.fi/2VKE8tk


JOIN OUR EXCLUSIVE FB GROUP:
http://bit.ly/MedSpaAPodcastGroup


--

Follow Us On Facebook 
www.facebook.com/everablellc/

Follow Us On Instagram
www.instagram.com/everable.io


ABOUT EVERABLE:

We Partner With You To Create 7 Figure Med Aesthetics Practices

My name is Luis Trevino and I’ve been where you are. I’ve built and ran a few 7 figure businesses and have been stressed out, overworked, and hanging on by a thread. Despite that, I still love what I do and like you, it was never about the money – it was the passion that drove me towards helping others. However, even if your financials look great, there’s something to be said about the number of hours you work each week…and the emotional toll it’s taking on your family and loved ones.

--

CoolSculpting Marketing Strategies at everable.io

Med Spa Accelerator  Get a Free Consultation (956) 379-6187


our podcast
LISTEN TO OUR PODCAST

The Med Spa Accelerator Podcast

Are you subscribed to our podcast? If you’re not, we want to encourage you to do that today. We don’t want you to miss an episode.

Check it out and listen on Itunes & Spotify

GET MED SPA MARKETING STRATEGIES

👉🏼 www.everable.io 👈🏼

Get a Free Consultation
follow us on
fb group

Join Our Exclusive Facebook Group

featured posts
Business

Building a Team Culture

How would you describe your relationship with your team at your MedSpa? Do you have specific standard operating procedures? Do you give constant feedback and rewards for good performance? Can you trust your team to do their job without constant supervision and stress from you? Today, I want to talk about how building a strong and transparent team culture will give you outstanding results and boost your MedSpa’s performance.. Keep reading to learn more about how investing on the creation of a handsome team culture from scratch will help you maintain loyal and happy employees.

Med Spa Accelerator Podcast

[PODCAST] Episode 32: Top 3 Excuses Clients Use to Not Close & How to Reply

In this episode, we talk about the 5 five things your Med Spa Website MUST have in order to convert leads into potential customers. Listen in to learn some of these quick tips you can do within an hour to start getting more leads into your practice. PLUS, this episode comes with a downloadable PDF that you can print out or send to your webmaster so they can make these changes.

Med Spa Accelerator Podcast

[PODCAST] Episode 49: Are You Using These Hacks for Selling?

We are wrapping up 2019 giving you all the tools you need to welcome 2020 stronger than ever. So, in this episode, we're going to walk you through this guide of hacks you can use to improve marketing & your sales for your Medical Spa to grow and give you the results you want.